Episode 44 - The Art of Active Listening and Overcoming Resistance with Tom Mulligan
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Episode 44 - The Art of Active Listening and Overcoming Resistance with Tom Mulligan
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In this conversation, Tom Mulligan shares his experiences and insights on sales, emphasizing the importance of preparation, building rapport, and learning from mistakes.
The Sales Tales team covers various aspects of sales interactions, including how to effectively start meetings and the difference between building rapport and relationships.
In his insane stories, Tom illustrates the lessons he's learned throughout his career, providing valuable takeaways for listeners wanting to feel better about the last difficult interaction they had.
In this conversation, Tom, Josh, and Dave delve into the intricacies of sales meetings, emphasizing the importance of preparation, understanding client dynamics, and the art of listening.
They discuss how to navigate group dynamics during sales calls, the significance of building rapport, and how to transform resistance into opportunities for growth. The conversation highlights the challenges salespeople face and offers insights on how to improve their approach to client interactions.