What does it take to spot star potential in today's crowded music landscape? Laurence Hobbs, platinum-selling producer and songwriter pulls back the curtain on artist development with refreshing honesty and decades of wisdom.

Lawrence's journey from songwriter to CEO of SAFO Music Group reveals the profound shifts reshaping how artists build sustainable careers. "Back in the day, you either got a record deal or you didn't. Now you can release however you want," he explains, highlighting how technology has democratized music creation while creating new challenges for those seeking to stand out.

Throughout our conversation, Lawrence challenges conventional industry wisdom with thoughtful observations. He describes spotting that elusive "it factor" in artists like Sam Smith and a 12-year-old singer who's now landing on New Music Friday playlists. Yet he passionately argues there's room for everyone: "Don't tell me in a population of billions you can't find 5,000 fans. You just haven't worked hard enough."

Our discussion takes a fascinating turn when examining how AI might reshape songwriting. Laurence draws from his extensive experience to provide context: "We both remember when samplers came in and musicians thought they were finished." While acknowledging AI's potential to write commercial hits, he maintains human creativity and connection will always have value – especially for artists who understand the business landscape they're navigating.

Perhaps most inspiring is Laurence's commitment to inclusivity across age groups. "Music should never be exclusively for 15, 18-year-olds," he insists, sharing stories of talented musicians discovering their creative voices in their 60s and 70s. His vision of the future prioritizes artist empowerment: "We're in the entrepreneur age. It's your business, your money, your gigs."

Discover the building blocks of a sustainable music career and why Lawrence remains optimistic about the future despite industry upheavals. What might your musical journey look like if you approached it with the right knowledge and community support?

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