Meet Scott!

In this episode, Zane interviews Scott Fuller, founder of Virtus Accounting Solutions.

Scott shares his journey from a blue-collar upbringing to becoming a seasoned CPA, emphasizing the importance of aligning financial strategies with personal values. He discusses his experiences in public accounting, corporate finance, and ultimately starting his own firm to help purpose-driven businesses achieve financial clarity.

Scott highlights the significance of empathy in client relationships and the role of accounting in making a positive impact in the world. He discusses the importance of purpose-driven business models, emphasizing the alignment of values with clients. He shares insights on niching by values rather than industry, the challenges of entrepreneurship, and the significance of collaboration over competition.

Scott also provides personal anecdotes and advice for aspiring entrepreneurs, highlighting the importance of giving your best and maintaining business fundamentals.

Takeaways

- Scott's mission is to align financial strategies with values.

- He emphasizes the importance of empathy in client relationships.

- Scott's journey includes experiences in public accounting and corporate finance.

- He believes in the value of listening to clients' needs.

- Scott's firm focuses on providing financial clarity to clients.

- The name 'Virtus' reflects integrity and courage in business.

- Scott encourages younger accountants to experience both public and corporate accounting. We typically work with for-profit businesses that do good.

- Niching by values allows for a deeper connection with clients.

- It's important to focus on business fundamentals, even in purpose-driven companies.

- Your best effort is always good enough, regardless of outcomes.

- Collaboration in the accounting community is essential for growth.

- It's harder than it looks to run a business successfully.

- Values alignment with clients leads to better outcomes.

- Personal experiences shape our approach to business.

Sound Bites

"I think empathy is a really great word."

"Our job is to be the Yoda to help guide them."

"It's about doing good in the world."

"It's about the value behind it and the integrity."

"Your best is always good enough."

Chapters

00:00 Introduction to Scott Fuller and His Mission

04:44 Scott's Journey into Accounting

11:39 Transitioning to Corporate Accounting

19:57 Starting Virtus Accounting Solutions

30:20 Defining Purpose-Driven Businesses

33:48 Purpose-Driven Business Models

36:18 Client Examples and Values Alignment

39:59 Niching by Values vs. Industry

42:52 Business Fundamentals and Growth Strategies

47:29 Advice for Aspiring Entrepreneurs

51:10 Personal Insights and Rapid Fire Questions

Connect with Scott: LinkedIn personal - https://www.linkedin.com/in/scottfullercpa/