In this eye-opening episode of the Project Profile Podcast, host Mark Allen sits down with David Bennett, AI consultant at Adaptive, to explore the transformative role of artificial intelligence in the Australian property marketing landscape. From productivity gains and generative design tools to hyper-personalized buyer journeys and AI-powered sales agents, David provides a rich and accessible guide to how property professionals can integrate AI today—and what to expect in the near future. Whether you're a developer, marketer, or sales agent, this episode delivers valuable insights to help you stay competitive in a rapidly evolving industry.

Episode Breakdown:

00:00 – 03:00
Introduction to the Project Profile Podcast and guest David Bennett from Adaptive

03:00 – 10:30
David’s background and journey into AI; founding Adaptive to bridge AI and property marketing

10:30 – 18:00
Common business confusion around AI; workshops to identify workflows and pain points

18:00 – 25:00
Real productivity boosts from AI; automation in proposal generation and communications

25:00 – 32:00
AI use in property marketing: from chatbots on landing pages to multilingual, 24/7 sales support

32:00 – 40:00
Hyper-personalization in campaigns; creative testing and real-time optimization with AI tools

40:00 – 47:00
Predictive analytics, CRM automation, and digital twins for data-driven marketing strategies

47:00 – 54:00
Addressing public bias towards AI; the rise of AI-first sales teams and real-world limitations

54:00 – 59:00
Future outlook: AI's impact on SEO, community management, and voice AI experiences