It’s time to follow the money. Grace & Kyleigh attempt to figure out if and how anyone is actually making a profit in podcasting, or if they should start considering different career paths. But what are the ethical pitfalls that come with making a living off other people’s deaths? The hosts uncover the hidden power of the Apple algorithm, the surprising origin of true crime podcast advertising, and what SimpliSafe Home Security has to do with all of this.

⁠Somebody Somewhere⁠ Podcast

⁠Serial: Season One⁠

“⁠Serial helped spark an explosion of true crime stories. Will its new season be heard above the noise?⁠” The Washington Post, 2018

“⁠Thanks to ‘Serial’ & Apple’s Podcast app baked into iOS 8, podcast listens grow 18%⁠,” Apple Insider, 2015

⁠“Serial podcast wins Peabody journalism award⁠,”The BBC, 2015

⁠“CONSPIRACY: Jonathan Luna⁠” Crime Junkie, 2022

⁠CounterClock⁠ Podcast

⁠“‘Crime Junkie’ Team Launch True-Crime Podcast ‘Counterclock’”⁠, Deadline, 2019

⁠“Popular ‘Crime Junkie’ Podcast Removes Episodes After Plagiarism Accusation⁠”, NYT, 2019

⁠“‘My Favorite Murder’ Stars Join Joe Rogan As Nation’s Highest-Earning Podcasters,”⁠ Forbes, 2020

⁠U.S. Podcast Advertising Revenue Study⁠, Interactive Advertising Bureau, 2023

Crime Junkie ⁠Promo Codes⁠

Crime Junkie ⁠Sponsors⁠

⁠“Fear is Everywhere⁠,” SimpliSafe Superbowl Commercial, 2019

⁠“This is Your FBI”

artwork: alexandre p. manko