Unlock the secrets to a thriving music career with the guidance of UK based music industry executive strategist Keith Jopling. The former global head of strategic intelligence at Spotify talks openly about his work as major label consultant, his time kickstarting the research brand MIDIA and his views on the future of the music industry. Uncover invaluable insights into achieving longevity in a rapidly changing industry, drawing inspiration from Keith's podcast, "The Art of Longevity," and his upcoming book. Explore the five essential routes to enduring success, from crafting hit records and classic albums to brand development, and learn how to transform challenges into opportunities for growth.

Emerging artists face the daunting task of standing out in a crowded marketplace, but fear not— my conversation with Keith offers strategies to conquer the anxiety of relevancy. Keith emphasises the power of a music manifesto; a guiding vision crucial for maintaining artistic integrity while navigating commercial demands. Learn from the journeys of artists like Keane and Harry Styles, and discover how to create a vibrant artistic identity that resonates with audiences.

The landscape of the music industry is evolving, with innovative funding models and licensing opportunities offering new paths to success. Dive into discussions on crowdfunding, creative partnerships, and the strategic use of AI technology to enhance artistic reach. Keith shares his experiences from Sony Music to Spotify, highlighting the importance of adaptability and foresight in a shifting industry. Whether you're an aspiring musician or a seasoned professional, this episode is your guide to maintaining balance and securing a prosperous future in the music world.

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