• Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

  • 2023/05/15
  • 再生時間： 5 分
  • ポッドキャスト

Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.

    All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.

    Every PR pro should be in tune with this data.

    Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.
    続きを読む 一部表示

あらすじ・解説

The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.

All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.

Every PR pro should be in tune with this data.

Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.
マネジメント マーケティング 経済学
続きを読む 一部表示

Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activismに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。