A conversation with Anna Darian, Storytelling Coach and Community Builder and Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

We discuss:

• Storytelling as a way of connecting with others
• Storytelling in the context of branding and marketing
• Storytelling for leaders to engage others
• The conundrum of selling and marketing
• FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
• 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
• Marketing success by aligning marketing efforts with buying cycle
• The premium value of using niche marketing
• Content Business Development to open doors and engage prospects without selling

Readings and Resources:

• Anna Darian website: https://annadarian.com/about
• Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\
• Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
• Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

Theme Music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US