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In this episode of the ChannelWaves Podcast Steven Kellam and Gina Batali-Brooks tackle the pivotal yet often overlooked impact of data on channel partnerships. They explore the challenge of harnessing actionable insights from disparate data sources and the transformative potential of AI in deal-making. The conversation also touches on the critical role of strategic data architecture, the evolving responsibilities of IT departments, and the debate between centralized and decentralized data strategies. This episode is a concise guide for those looking to leverage technology and data to enhance partnership outcomes in the fast-evolving tech landscape. Listen in now!