Episode #2 RangeMe/ECRM - Winning Pitches - Mekor Corp
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Episode #2 RangeMe/ECRM - Winning Pitches - Mekor Corp
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How CPG Supplier Mekor 10Xed its Business by Listening Closely to Retail Buyers
When Mekor Corp. first participated in ECRM Sessions, they were selling just a line of functional teas with distribution of just a few thousand doors. Now its distribution is more than ten times that and has expanded to include products like supplements, cookies, aloe vera drinks, and spices.
Sapan Nainani attributes this growth to three factors:
- Building relationships by consistently getting in front of buyers;
- Listening closely to these buyers to best learn how he can serve them, and
- Having the patience and persistence to take a long-term approach to growth.
In this podcast interview with ECRM's Joseph Tarnowski, Nainani reveals his approach to buyer engagement and shows how listening truly can be a superpower when meeting with retail buyers.