This episode of the Leading and Learning Through Safety podcast, hosted by Dr. Mark French, explores the use of euphemisms in leadership communication. Inspired by a recent article from the Journal of Applied Psychology, Dr. French discusses how euphemistic language—used to soften or reframe harsh realities—can diminish the perceived severity of serious issues like fraud, negligence, or safety violations. While euphemisms can serve a respectful purpose, overuse may lead to reduced accountability and weaker corrective actions.

Dr. French warns against leaders defaulting to either extreme: being overly blunt and personal, or excessively soft and indirect. Both styles, when misapplied, result in ineffective leadership. Instead, he advocates for balanced communication—one that names problems clearly while preserving respect and engagement. Using real-life safety and leadership examples, he emphasizes the importance of addressing problems, not people, and adapting communication to the audience and context. The ultimate goal is to foster constructive conversations that solve problems and improve safety without degrading team members.

The episode concludes with a reminder: effective leadership communication is situational. Sometimes, softening helps understanding. Other times, urgency demands clarity. Either way, always target the issue—not the individual.