How do you respond to emergencies? How do you get the correct information out to producers if there's a disease outbreak or natural disaster? On the eighteenth episode, Jenelle Hamblin, director, swine health with Manitoba Pork, joins co-hosts Jay Whetter and Toban Dyck to offer invaluable insights on communications during tense, urgent situations.

Jenelle helps pork producers through moments of crisis during disease outbreaks. She makes sure they get the information they need, whether it’s via email, a town hall, or text messages. She also shares how she got into this work from her experiences working with the province of Manitoba during the 2011 flood to growing up on a cattle farm in Fisher Branch, MB.

Listen to learn more about Jenelle and the world of crisis communications extension work.

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The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.

The Extensionists is produced and edited by Abby Wall, coordinated by Ashley Robinson, and directed by Ryan Santschi.