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It’s early August. Your waiting room is half-empty. The phones are unusually quiet. And your front desk staff is asking the question you’ve heard every summer: “Is it always this slow?”

Welcome to the summer doldrums.

If you’ve led or worked in a clinic for any length of time, you know what I’m talking about. The summer months, particularly June through August, often bring a natural lull in patient volume—especially in outpatient settings like primary care, pediatrics, dermatology, and behavioral health.

But what if I told you that this lull isn’t just something to endure—but a strategic opportunity to plan, recalibrate, and even grow?

In today’s episode of Medical Money Matters, we’re exploring how to make the most of slower summer clinic schedules. From measuring capacity to boosting seasonal services, supporting your team, and launching marketing campaigns, we’ll talk about how to turn a seasonal dip into long-term gains.

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