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This week, we’re stepping into the World of Delulu—where the grind never stops, the sports never sleep, and the mom hustle is real. Meet the badass behind the Etsy shop @worldofdelulu, a hockey + baseball mama managing two kids at major crossroads: one aging out of junior hockey in college, the other making a last-minute pivot from competitive baseball to a brand-new sport right before graduation (cue the chaos). We talk about the emotional rollercoaster of aging out, supporting your kids through athletic identity shifts, and turning hockey slang into a thriving apparel business. It’s real, it’s raw, and it’s a whole world of delulu magic.

From the rink to the Etsy grind—this mum’s got hustle, heart, and a whole lotta delulu.

One’s aging out of hockey, the other’s switching sports at the buzzer—meanwhile, she’s just trying to pack orders and not cry in the car.

Find her Etzy Store Here:

WorldofDeLulu - Etsy Canada

On Instagram Here:

https://www.instagram.com/worldofdelululand?igsh=eTZmdGt5ejA1cnNm

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This episode was proudly sponsored by AAA Hockey Recruiting—your go-to for player development, showcases, and getting noticed at the next level.

Whether you’re aiming for junior, prep, or NCAA, they’ve got the tools, the know-how, and the hookup. Check them out at AAA Hockey Recruiting — and tell them the Bad Mum Squad sent you!

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