Episode #107: Bruna Fontevecchia & Max Wilson of Anchoa Magazine

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Episode #107: Bruna Fontevecchia & Max Wilson of Anchoa Magazine

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Bruna Fontevecchia and Max Wilson are the cofounders of the food magazine and platform Anchoa. The magazine, which began in Argentina, has tried to create a space for deeper stories about food in Latin America. There is little to no mention of fine dining chefs or restaurant rankings. The magazine covers anthropology and ecology with food, the things that we eat and drink and how they are made, as the connecting tissue that unites them all. Bruna is the editor and Max is the designer and as you will hear, the process in building each issue is very organic and flows with the rhythm of the region, which is in constant flux.

While the magazine’s coverage began in Argentina, where Bruna is from, it has gradually spread to rest of Latin America. Plus, the last two issues, #4 and the just released #5, are bilingual, in both English and Spanish. Part of that decision is to get more people to read it, though part of it is logistical, in just getting it on the shelves of bookstores and newsstands in different parts of the world. Anchoa is part of a new wave of gastronomic journalism in the region, where small print magazines are finding life as large print publications gravitate more towards digital publishing. There’s also Chiú in Ecuador that started recently, as well as several other small publications.

In the interview they describe the challenges in exposing people to these kinds of stories and are continually experimenting with new forms. They have a digital only part of the magazine and a podcast that releases sporadically. They also just released a 20-minute short film called El Sueño del Vino, about ancestral winemaking methods in northern Argentina, in Cafayate, and the battle to preserve them. Please check out what they are doing. Pick up issue #5, I even have a photo essay in it about fish in the Peruvian Amazon. Request your local bookstores with lively food sections to stock it. The more engaged the world can become with the depths of cuisine in the Americas, the better it will be for all of us.

Read more at New Worlder