On Track With Micha is a new podcast from iRun, sponsored by Athletic Brewing, and produced by All-Season Co.

In episode 008, Micha discusses the importance of not just knowing how to run better, but how to run better by knowing WHY you run.

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On Track With Micha is a new motivational, gamified podcast for runners, hosted by Canadian Olympian and author Micha Powell.

Every Monday, Wednesday and Friday through January, Micha will provide a quick dose of motivation, designed to help make steps towards to your goals - whether they are small or huge. Whether you're trying to crush Dry January, or getting ready to run your first marathon, or next ultra, Micha will be your inner ear coach, helping to keep you accountable and providing smart insights, motivation gleaned from competing at the highest level, and relatable, hard-earned lessons that will help push you to get more from your pursuits - in running, and in life.

Oh, and there'll be prizes and shoutouts –- use hashtag #ONTRACK to win New Balance gear.

Relatable, entertaining, and motivational. Subscribe now, and get On Track.

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NOTE: On AthleticBrewing.ca, use IRUN10 on your next order and receive 10% off for the entire month of January. Trust me, and I'm Ben Kaplan, editor of iRun, it's changed my life.