In this episode of 'Good Ideas and Bad Decisions', hosts Kat and Ellen are joined by the amazing Kae Sprung who is the Founder + Owner of Squish Marshmallows and host of Sprung On Food. Kae shares her journey from starting her handcrafted marshmallow company to winning awards and becoming a voiceover artist. We dive into Kae's creative process, the nitty-gritty of starting a small business, and the ups and downs of balancing multiple ventures as an entrepreneur. Plus, there's some delightful banter about being on reality cooking shows and the highs and lows of crowdfunding. Prepare for a sweet ride filled with laughter, insights, and a whole lot of marshmallows!

Kae Sprung is the Founder + Owner of Squish Marshmallows, host of Sprung On Food, and an award-winning pastry chef. Follow her journey on Instagram @iamsprung.

Kat is the Owner + Operator of ⁠⁠⁠kat&co⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.

Ellen is the Owner of ⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth.

00:00 Welcome to Good Ideas and Bad Decisions

01:32 Introducing Our Special Guest: Kae Sprung

02:27 Kae's Journey: From E-commerce to Custom Catering

04:57 The Birth of Squish Marshmallows

09:28 Early Challenges and Market Strategies

22:41 Balancing Multiple Ventures

29:13 Navigating Fundraising Challenges

29:58 The Shark Tank Experience

32:17 Crowdfunding Woes

37:56 The Reality of TV Exposure

52:20 Final Thoughts and Advice