• Ep13 - eCom Collab Club London July 2024 - Sustainability

  • 2024/07/11
  • 再生時間： 23 分
  • ポッドキャスト

Ep13 - eCom Collab Club London July 2024 - Sustainability

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  • Whether it's eco-friendly cement being used in Paris for the Olympics, products for the conscious consumer, or why TEMU and Shein are quite so successful in a world that's supposed to abhor disposable products, sustainability is constantly on the agenda. Yesterday's eCom Collab Club™ 🥞 London brought together a top notch panel of brands, agencies and tech partners to get stuck into the topic and you can catch up with my thoughts in the latest episode of Recap from Cogent2.

    Themes include:

    • Focusing on a specific problem / challenge authentically
    • The impact of physical retail on sustainability
    • Incrementality
    • Sustainability in consumers' decision making process
    • Where Tech fits in
    • Supply Chain Choices

    The biggest takeaway for me - and Dylan Connor Fernandez flagged this on Linkedin yesterday - was the incrementality. All of the brands involved highlighted how they'd focused on small steps and trying to do better and kept their focus on constant iteration, rather than searching for a magic sustainability bullet.

    Want more Cogent in your life, pop along to our website.
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あらすじ・解説

Whether it's eco-friendly cement being used in Paris for the Olympics, products for the conscious consumer, or why TEMU and Shein are quite so successful in a world that's supposed to abhor disposable products, sustainability is constantly on the agenda. Yesterday's eCom Collab Club™ 🥞 London brought together a top notch panel of brands, agencies and tech partners to get stuck into the topic and you can catch up with my thoughts in the latest episode of Recap from Cogent2.

Themes include:

  • Focusing on a specific problem / challenge authentically
  • The impact of physical retail on sustainability
  • Incrementality
  • Sustainability in consumers' decision making process
  • Where Tech fits in
  • Supply Chain Choices

The biggest takeaway for me - and Dylan Connor Fernandez flagged this on Linkedin yesterday - was the incrementality. All of the brands involved highlighted how they'd focused on small steps and trying to do better and kept their focus on constant iteration, rather than searching for a magic sustainability bullet.

Want more Cogent in your life, pop along to our website.
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