In this episode of the Commissions and Cashflow Show, host Andrew Lasky sits down with Konstantin Ekelman, Sales Director at North American (Brady Plus), to talk about the art of relationship-based selling, the power of curiosity, and how staying human in your approach can unlock major wins in sales and in life.

Konstantin shares his journey from inside sales to leading a top-performing team, his favorite sales book (spoiler: it’s Dale Carnegie), how Jerry Maguire shaped his mindset, and the exact sales meeting framework he teaches his reps. From handling objections with empathy to why role-playing and self-review are sales cheat codes, this episode is packed with actionable wisdom.

Oh, and did we mention his favorite commission purchase? A full-court basketball court to bond with his daughters, friends, and clients, talk about building relationships off the court too.

🔑 What You'll Learn in This Episode:

• The #1 sales mindset shift that changed his game
• How to ask better questions that uncover real pain points
• What NOT to do in conversations (and how to keep them alive)
• A simple, repeatable structure for every first sales meeting
• Why debriefing after meetings is critical to growth
• How basketball and philanthropy fuel his personal mission

👤 Connect with Konstantin:
🔗 LinkedIn – Konstantin Ekelman
🎯 Learn more about his annual 3-point charity event supporting Ukraine, South Sudan & Chicago youth – details coming soon on LinkedIn.

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