Encouraging people to collect, sort and deposit their waste properly is key to ensuring quality feedstock for the recycling industries — and important for the revenue and scaling up of environmental startups working in this space. For Trash Lucky, this requires an incisive insight into local culture and attitudes. Join us as we understand more about changing people’s behaviours to encourage recycling and what kind of opportunities and challenges startups face to improve this issue.

For episode 3, Changing Tides with The Incubation Network speaks to Nattapak (Nat) Atichartakarn, founder and CEO of Trash Lucky, a Thailand-based startup that works with communities to plan and design recycling programs that teach people how to properly collect and sort their plastic waste, which is picked up and sent to recycling centers.

“We try not to get people to worry too much about sorting 10 different things — just identify the one easy thing first and start with that. What we’ve noticed is that people often come back to us and say, ‘hey I noticed that this plastic doesn’t have the same recycling code, what is it?’ So it gets them curious and they start to wonder how they can sort more difficult-to-recycle materials such as UHT cartons and septic packaging.” — Nattapak Atichartakarn

On this episode we discuss

• How do we get people to care about recycling to change their behavior?
• How does local culture play a role?
• How can changing people’s behavior lead to success for environmental startups?
• What are the top challenges for an environmental startup?