Ep.2 - Sell Me This Pen: Lessons from the Other Side ft. Chad Evans
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Ep.2 - Sell Me This Pen: Lessons from the Other Side ft. Chad Evans
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In today's episode we sit down with former private investigator gone fraud manager Chad Evans, to discuss his personal journey from merchant to vendor and the knowledge gained along the way. We dive deep into an IPA and the world of solutions consulting and sales to discuss our views on selling to fraud managers from both the perspective of a merchant and a vendor based on the experience of sitting in both chairs. What works best when speaking directly to those who are in charge of protecting revenue and preventing chargebacks? What doesn't? How can sales executives bridge the gap between annoyance and professional persistence? How can a fraud manager best utilize a vendor's solutions consultants during the sales cycle? Grab a beer and enjoy as we find out!