Ep. 11 | Ecom Life with Phil Kiel - ABO vs CBO (or not)
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Ep. 11 | Ecom Life with Phil Kiel - ABO vs CBO (or not)
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Media buying has changed, activity outside of Ads Manager has the biggest impact inside Ads Manager 👇 here's why
We work with brands that spend over $200k per week who use:
- campaign budgets
- lowest cost (zero manual bids)
- dynamic creative testing + post IDs for winners
Don't over think the account setup or the switches we have available, brand + product + creative is what wins.
I know that last point about product + creative isn't new - but we regularly discuss ABO vs CBO, best way to test new creative, cost cap vs bid cap vs New Era cap.
There's brands + media buyers out there who are using that time to improve: brand, product, creative, CX, CRO etc. silently, and they're winning!
Re. the over $200k per week in spend = if big accounts are behaving like this, then so should very small accounts, if you've got $100 per day you don't have room to test manual vs auto bid.
https://twitter.com/philkiel
email: phil@helloearthagency.com
helloearthagency.com
consciouslycreative.agency