In Episode 10 of Performance Driven Living, Mark Young is joined by Seth Casden, CEO and Co-founder of Hologenix, the innovative company behind CELLIANT®—a clinically tested infrared-responsive textile technology that transforms body heat into infrared energy to enhance circulation and cellular performance. Seth shares the science and strategy behind CELLIANT’s rise in the wellness, performance, and medical markets. From wearable recovery to sleep optimization, he reveals how their patented fiber technology is helping people improve energy, endurance, and recovery—simply by wearing it. You’ll also hear about the entrepreneurial journey behind the scenes: scaling innovation, working with regulators, and building a biotech company that’s changing how we think about clothing, comfort, and human potential. Get 20% OFF CELLIANT-powered products and experience the benefits of infrared-infused performance. Use code DREAM20 at https://shopcelliant.com/ 00:04:03 – What is CELLIANT? Seth explains the technology and how it turns body heat into performance-enhancing infrared energy. 00:11:47 – How Hologenix positioned a textile innovation into wellness, sports, and medical industries. 00:17:21 – The science of circulation, recovery, and cellular energy—and how CELLIANT supports all three. 00:25:14 – Navigating FDA clearance and the process of validating performance claims in biotech. 00:33:02 – Seth opens up about entrepreneurial grit, adapting to market feedback, and staying mission-driven. For more information about CELLIANT - https://celliant.com/ Facebook - https://www.facebook.com/CELLIANT/ Instagram - https://www.instagram.com/celliant LinkedIn - https://www.linkedin.com/company/celliant/ YouTube - https://www.youtube.com/c/CelliantUSA%20 X - https://x.com/Celliant To connect with Seth - https://www.linkedin.com/in/sethcasden/?utm_medium=banner