One big thing

In this episode, Dan Merkle, chairman and CEO of FaceFirst, discusses the evolution of facial recognition technology and its application in the retail industry, emphasizing the importance of distinguishing between the technology and its use cases.

Why it matters

While facial recognition is widely used for everyday conveniences, such as unlocking smartphones, FaceFirst specializes in high-accuracy, uncooperative image capture in crowded environments. This capability is particularly valuable in combating organized retail crime, where individuals commit repeated thefts across multiple stores. By identifying these individuals, FaceFirst helps retailers mitigate losses and protect their businesses.

Go deeper

Addressing concerns about privacy and misinformation, Merkle acknowledged the fear surrounding the misuse of facial recognition technology. However, he highlighted the importance of transparency, compliance, and accountability in its deployment. FaceFirst ensures that data on non-offenders is anonymized and purged, while also providing guidelines for responsible use. Creating a safer environment for customers, employees, and communities is a mission we can all support.

Retail's Most Wanted is presented by LVT and the Attorney General Alliance.