In episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my book—will provide you with practical tools and inspiration to take your strategy to the next level.

Chapters:

• (00:00) Ben Amos: Engage is the definitive guide to Video strategy for business
• (01:17) The Definitive Guide to Video Strategy for Business is available online now
• (03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business
• (04:47) Ben says that video isn't optional anymore, it's a necessity
• (05:54) He has a unique approach to video marketing that flips the script
• (07:19) The beginning of the customer journey is all about awareness
• (11:31) Using video to guide customers through each stage of the customer journey is easy
• (15:27) Why video is a short personal introduction to your brand or business
• (16:23) People connect with narratives and when they see success stories it builds credibility
• (17:13) Ben says the key is to capture authentic testimonials that feel genuine
• (19:11) Next up is the bite sized video content. People are consuming content on the go
• (20:39) Ben recommends AI videos for those who are a little bit camera shy
• (22:02) The next two videos in his Simple 7 focus on guiding your audience towards a purchase decision
• (23:19) What's the next video type that's focused on conversion
• (24:48) Engage is a masterclass on video marketing. It's a complete guide

Links & Resources:

• Engage: The Definitive Guide to Video Strategy for Business.

https://engagevideomarketing.com/book

• Google Notebook LM

https://notebook.google.com

Quotes from the Episode:

"Video isn't just nice to have, it's essential."

Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary:

In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.

Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.

Key Takeaways:

• The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.
• Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.
• Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.
• Gear is Just a Tool: How to streamline your tech setup to remove barriers and stay consistent.
• Authenticity Over Perfection: Why connecting with people matters more than nailing the perfect production.

Links & Resources:

• Get Luria’s free gear list at engagevideomarketing.com/boldgear
• Learn more about the BOLD program: engagevideomarketing.com/bold.
• Watch Luria’s live videos on her YouTube channel youtube.com/livestreamingpros/
• Luria on X
• Luria on IG
• Luria on LinkedIn
• Luria on Facebook

Quotes from the Episode:

“Confidence comes from action, not thought.” – Luria Petrucci

“If you want to connect with an audience, start by letting go of perfection.” – Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary:

In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.

Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.

Chapters:

[00:01:25] Staying human with AI

[00:04:20] Navigating AI's potential and drawbacks.

[00:08:00] Democratising content creation.

[00:12:11] AI girlfriends and humanity

[00:17:16] Ethical stance on AI

[00:22:19] Functional vs. Personal Content

[00:23:03] Experimenting with 11 Labs

[00:27:30] Using AI in content creation.

[00:33:08] Prompt engineering

[00:35:37] Confident Live Marketing Podcast

Links from the show:

Ian Anderson Gray website

Ian Anderson Gray podcast

Ian on LinkedIn

Ian on X

Ian on IG

Ian on YouTube

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.

Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.

Chapters:

[00:00:21] User Generated Content

[00:04:25] Creating Oysterly Social Video Agency

[00:08:52] Owned user-generated content.

[00:14:01] Texture of social channels.

[00:15:43] Control of brand visual style

[00:19:42] Finding UGC creators

[00:25:05] Compensation for creators

[00:27:31] Paid endorsements disclosure.

[00:31:27] Changing video hooks for impact.

[00:35:35] Microsoft Education on TikTok

[00:39:04] AI-generated avatars in UGC

[00:43:29] What's next in social video?

[00:47:05] Embrace UGC for business

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.

Chapters:

[00:02:22] Meg's journey to Australia.

[00:06:39] Tourism and hospitality experiences.

[00:08:26] Rise of keyboard warriors.

[00:11:53] Audience segmentation on social media.

[00:15:19] Building Your Business Online

[00:20:24] Social media evolving for businesses.

[00:24:17] Niche content marketing strategies.

[00:26:36] Shiny object syndrome

[00:29:03] Focus on strategy first.

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Summary:

In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.

Chapters:

[00:01:02] Website conversion best practices.

[00:04:12] Pivoting to web design.

[00:08:03] Web design for video strategy.

[00:11:33] Psychological influence strategies.

[00:13:34] Spin selling framework.

[00:17:56] Conversion killing design trends.

[00:20:42] Video placement best practices.

[00:23:47] Thank you page videos.

[00:29:01] Video hosting platform recommendations.

[00:31:02] Design and business tools.

[00:34:11] Impact of a bad website.

[00:37:06] Choosing a web design company.

[00:40:00] Social media marketing challenges.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary

In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.

Takeaways

• Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
• Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
• Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
• Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
• Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.

Chapters

00:00 - Introduction and Background

02:20 - Understanding Video Strategy

05:13 - Short-Form Video Strategy

07:24 - Aligning Format with Strategy

09:46 - The Importance of Short-Form Video

12:09 - Transitioning from Long-Form to Short-Form Video

16:21 - Overcoming the Fear of Being on Camera

25:19 - Balancing Secret Sauce and Expertise Content

36:11 - Taking Action and Getting Started with Short-Form Video

39:29 - Where to Learn More from Jera

Links from the show:

Jera Bean on IG

Jera Bean on Tiktok

Jera Bean on LinkedIn

JeraBean.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary

In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.

Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.

We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.

A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth.

As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth.

For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future.

Stay tuned for more insights and stories on the Engage Video Marketing Podcast.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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