I needed to figure out what to write, how often to send emails, when to promote, and whether to link to a blog post or keep everything in the email.

Little did I know, the cadence and type of content I'd send would become crystal clear over time, but a few tips never hurt.

In this week's podcast episode, I talk with Kathy Farah, a ConvertKit email strategist who brings valuable insights into the conversation.

Together, we unpacked the intricacies of email marketing—specifically, how to turn those often-daunting email sequences into your greatest business asset.

Here's What You'll Discover in This Podcast Episode:

✅ Why Email Lists Matter: Learn why your email list is your most valuable asset and how it directly impacts your sales potential.

✅ The Must-Have Tools for Email Success: Discover what you truly need for email marketing and what you can skip.

✅ Crafting a Winning Welcome Series: Get step-by-step tips for creating a welcome sequence that builds trust and engagement.

✅ Webinar & Promotional Campaign Tips: Learn how to maximize webinar registrations and show-up rates with a structured email promotional series.

✅ Practical Tips for List Reengagement: Learn effective reengagement strategies to breathe life back into inactive subscribers.

Email marketing can feel like a heavy task, so start simple—focus on one topic per email, use a clear call to action, and consistently communicate with your list. This simple action can lead you to profitability without overwhelming you or your community.

For Full Show Notes, Visit: https://marisashadrick.com/podcast-show/

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