In this episode, host Jenn Foster is joined by Certified Financial Planner and three-time bestselling author Mark Willis. They dive into the world of smart investing, future planning, and the unique financial hurdles that entrepreneurs and real estate investors face.

Mark shares his journey from mowing lawns as a kid to guiding business owners toward financial security, and he unpacks strategies for thinking differently about money—beyond traditional 401(k)s and mutual funds.

You’ll hear practical questions every business owner should ask before investing, explore how specially designed whole life insurance policies can become powerful financial tools, and learn why thinking critically about your money’s purpose is key. Plus, Mark gives a sneak peek into his new book, "The Business Fortress," and offers hands-on advice for building a rock-solid business foundation.

Welcome to another episode of the Elite Expert Insider Podcast! In today’s episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry.

You’ll hear how Jared leveraged eye-catching branding and clever marketing strategies to build his company from the ground up, as well as his insights into the ongoing challenges and solutions for entrepreneurs—especially in the ever-evolving world of software, onboarding, and digital marketing. Jared and Jenn dive into the importance of SEO, adapting to new technologies like AI, and why understanding your audience is the key to business growth.

Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation.

He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver.

He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.

In this episode with Kash Rocheleau, you’ll get a behind-the-scenes look at how she balances being a CEO, mom, and business owner—without losing sight of what’s really important. From navigating career transitions and setting boundaries, to handling industry changes and finding purpose in the day-to-day, Kash shares her story in a refreshingly authentic way.

Follow her on LinkedIn: https://www.linkedin.com/in/kash-rocheleau-a0678528/

In this episode of the Elite Expert Insider Podcast, Melanie Johnson interviews best-selling author Sara Conklin as she shares her journey to living a more intentional, frugal life. If you’ve ever felt overwhelmed by expenses or wondered how to stretch your money further without sacrificing the things that truly matter, this lesson is for you.

Learn more about Sarah:

https://www.instagram.com/saraconklinfrozenpennies/

https://frozenpennies.com/

Buy Fundamentally Frugal on Amazon: https://amzn.to/4i2yBJG

Welcome to another episode of the Podcast! Today, we’re excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it’s essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience.

In this episode, you’ll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it’s crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business.

Learn more:

https://www.sethdonlin.com/

https://www.linkedin.com/in/sethdonlin/

In honor of our 10-year anniversary, we’ve curated 10 powerful conversations from the Elite Expert Insider Podcast—featuring bestselling authors, industry leaders, and world-class entrepreneurs.

These episodes represent a decade of impact, insight, and authority-building. Whether you're a first-time listener or a long-time fan, this is the perfect way to celebrate how far we've come—and where we're going next.

Learn more: Eliteonlinepublishing.com

Welcome back to the Elite Expert Insider podcast! In today's episode, our host Jenn Foster has the pleasure of introducing Tonya Herb, a transformative coach who's passionate about empowering women to conquer obstacles like overthinking, perfectionism, and people-pleasing. Tonya shares her journey from aspiring teacher to life-changing coach, where her philosophy is encapsulated in the insightful "BIKE" concept: Be unapologetically you, seek Insight, practice Kindness, and Engage fully.

Learn More: https://tonyakay.co/