-
EP79 Content in 10 Minutes with Hazel Woodward
- 2024/01/05
- 再生時間： 20 分
- ポッドキャスト
-
サマリー
あらすじ・解説
In this episode of the Growing a Dental Practice podcast, hosts Mike Hennan and Hazel Woodward discuss various strategies and tactics for growing a dental practice using social media. Tune in to learn valuable tips for starting, running, and growing a successful dental practice. Timestamps [00:00:49] Shift in awareness around social media. [00:03:58] Disjointed marketing strategies. [00:10:29] Stock photos damaging your brand. [00:12:45] Reels and social media. [00:17:53] Trending audio explained. [00:19:22] Content creation for our listeners. Detailed Synopsis Over the years, dentists and dental practices have become increasingly aware of the significance of social media. In the past, many dentists would question the need for social media, asking "What is it?" or "Why do I need it for my practice?" However, they have now gained a better understanding of social media and its importance. Instead of questioning its necessity, they now raise objections related to content creation. One common objection is the time-consuming nature of content creation. Dentists may feel that they lack the necessary skills or resources to create engaging content. They may not have staff members who are knowledgeable about social media or skilled in content creation. To address these concerns, marketing agencies need to recognize these pain points and offer solutions that require minimal time and effort from the dental practice. For example, the podcast hosts mention that their agency can handle social media for clients with just 10 minutes of input per week. According to the episode, content creation for social media can be challenging and time-consuming for practice owners. The host mentions that many practice owners are busy and may not have the necessary skills or staff to create content for social media. They may struggle with determining what type of content to create, how to effectively use hashtags, or how to write engaging captions. The episode also discusses internal objections that practice owners may have, such as not feeling comfortable on camera or lacking enough time to create content. To address these challenges, the episode suggests that marketing agencies should recognize the pain points of practice owners and offer solutions. The host mentions that their agency has developed an internal process to make social media management easier for practice owners. They claim that they can handle social media with just 10 minutes of the practice owner's time per week. Additionally, the episode discusses various strategies to overcome the challenges of content creation. For practice owners who are not comfortable being on camera, the episode suggests alternative options such as over-the-shoulder images or first-person walkthroughs of the practice. The episode also mentions the possibility of introducing a content day where a team from the agency can visit the practice and capture content for them to use on social media. Furthermore, the episode highlights the importance of using personalized content, such as images from a practice's website or personalized photoshoots, rather than relying on stock photos. The episode suggests that personalized content can help practices stand out and gain more traction on social media compared to their competitors. Overall, the episode acknowledges the time-consuming and challenging nature of content creation for social media and provides strategies and solutions for practice owners to overcome these challenges. According to the podcast episode, marketing agencies can help alleviate the burden of social media by providing expertise and requiring only 10 minutes a week from the practice owner. The episode mentions that practice owners are often busy and may not have the skill set or resources to effectively manage their social media presence. Marketing agencies understand the pain points of practice owners and have developed internal processes to make social media management easier for them. The podcast emphasizes that marketing agencies pride themselves on being able to handle social media on behalf of the practice owner with minimal time commitment. They only require 10 minutes a week from the practice owner to provide necessary information or updates. This allows the practice owner to focus on their core responsibilities while still maintaining an active and effective social media presence. By outsourcing social media management to a marketing agency, practice owners can rely on the expertise and experience of professionals who understand the nuances of social media marketing. The agency can handle tasks such as content creation, including video editing, graphic design, and copywriting, ensuring that the practice's social media accounts are engaging and visually appealing. Overall, marketing agencies can help alleviate the burden of social media for practice owners by providing the necessary expertise and support, requiring only a minimal time commitment from the practice ...
activate_samplebutton_t1