“If you think creatively or think differently, you can market that. Even in highly competitive industries like water, there’s always room for differentiation.”

Creating a business plan doesn’t have to feel like an endless maze of spreadsheets and jargon. The secret? A streamlined, actionable approach that focuses on what truly matters. In this episode, you’ll discover a straightforward method to craft a winning business plan without losing your sanity—or your weekend.

Brandon White, entrepreneur, author, and business strategist, shares his game-changing “Back of the Napkin Business Plan” framework. With years of experience, including two successful business exits, Brandon reveals how to distill your vision into 11 clear slides. From defining your market to tackling financials, he explains how to create a plan that drives results, sparks investor interest, and helps you stay focused on growth. This episode is packed with practical advice to help you transform your ideas into reality.

Brandon White is an accomplished entrepreneur, investor, and author of Back of the Napkin to Business Plan in 11 Slides. Having successfully built and sold multiple businesses, Brandon is passionate about simplifying entrepreneurship and empowering others to succeed with practical, no-nonsense strategies.

Expert action steps:

• Be a great listener and practice that skill.

Actively listening helps you learn and connect more effectively in your business and personal interactions.

• Keep moving forward, even when it feels impossible.

Adopt the mindset of taking one more step, learning from each day, and believing in your ability to achieve what feels unattainable.

• Surround yourself with smarter people and embrace discomfort.

Seek out those who challenge you, create opportunities to learn, and intentionally put yourself in difficult situations to grow and make progress.

• Brandon White’s Website: https://brandoncwhite.com/

• Book: Back of the Napkin to… Business Plan in 11 Slides: So easy you can do it on a flight from San Francisco to New York

https://www.amazon.com/Back-Napkin-Business-Plan-Slides/dp/B0CY1XDB63

• Podcast: The Brandon White Show

https://myedgepodcast.com/

Visit eCircleAcade