In this episode, I invited Kuonal & Aayushi - founders of 23BMI & Upnourish, two brands which are perfectly positioned to tap into the growing meal replacement market in India.

We spoke about a range of topics in this episode like:

• (00:00): A brief into Kuonal & Aayushi's respective backgrounds and how the idea of starting a meal replacement company popped in their minds
• (08:55): Talking about the R&D process, building new products and execution of the idea into action
• (13:15): How long it took to turn the idea into a marketable product? And what it felt like to see an idea manifest into reality.
• (15:20): *CLICHE Q* How are meal replacements different from protein powders?
• (20:00): The meal replacement market opportunity - how big is the market? Who are the other players in this segment?
• (27:56): Talking about the Product SKUs
• (28:15): The thought process behind setting up two separate brands [23BMI & Upnourish]
• (31:40): Decoding the founder journey - talking about the challenges & key learnings along the way
• (35:50): *THE BIG Q* How long does it take for an overweight person to start seeing changes in their body after taking Upnourish’s meal replacements? [Hint: you’re gonna love the answer!]
• (36:57): What are the immediate changes that happen inside your body & how long before someone reaches 23BMI [science-y stuff]
• (39:50): Talking about pricing points & the traction generated
• (42:15): What’s it like being business partners AND partners in life!
• (45:55): Some customers can be a biaatch :P
• (48:05): What’s in the pipeline for Upnourish and 23 BMI?

Ready to try out meal replacements? Check out ⁠23BMI⁠ & ⁠Upnourish⁠!