There's a fundamental difference between being busy and being effective. You can have a team that hits every activity metric and checks off every box—but if revenue isn't growing, are they really succeeding?

This week's commentary explores a powerful shift: moving from loyalty-based cultures to accountability-based ones. It's the difference between rewarding people for showing up versus rewarding them for delivering results that actually move the business forward.

We dive into what it means to build a culture where everyone understands how their role contributes to business goals and has the tools to deliver real outcomes. This isn't about micromanagement—it's about creating an environment where success is clearly defined and team members can see the direct connection between their work and company growth.

When done right, this shift doesn't just transform businesses—it transforms lives.

The full episode is here.

Carolyn Lagermasini is President and Founder of Association & Conference Group (ACG), which she launched in 2005 after experiencing lackluster service as a volunteer board member and recognizing the industry's potential. With over 25 years of event and association management experience, including launching a successful division at a premier conference production company, Carolyn has grown ACG from an idea to a thriving firm employing over 20 professionals across 13 states. She holds a BA and BS from Rutgers University, earned the Certified Association Executive (CAE) credential, and actively serves on the Rutgers University Alumni Association Alumni Leaders Council and as a member of the AMC Institute.

LINKS FROM THIS EPISODE:

LINKEDIN: https://www.linkedin.com/in/carolyn-lagermasini/

COMPANY ON LINKEDIN: https://www.linkedin.com/company/association-&-conference-group-llc/

COMPANY WEBSITE: https://associationconferencegroup.com/

WEBSITE: https://chiefoutsiders.com

LINKEDIN PAGE: https://www.linkedin.com/company/chief-outsiders/

X HANDLE: @chiefoutsiders

FACEBOOK HANDLE: @ChiefOutsiders

DEBORAH FELL ON LINKEDIN: https://www.linkedin.com/in/deborahfell