Twenty years ago, when Carolyn Lagarmasini launched her association management company as fully virtual, industry veterans said it was impossible. Today, her company spans 13 states with 26 employees, and COVID proved she was decades ahead.

"I once had a coach who said, the minute you start to shrink, you die," Carolyn reflects. Her story embodies this philosophy: jumping off cliffs without knowing where you'll land, seeing broken processes instead of broken people, and shifting from a loyalty-based to an accountability-based culture. From her mother, who ran for Congress, to her own leap from stay-at-home mom to entrepreneur, Carolyn turns uncertainty into opportunity.

She reveals how she's preparing for industry disruption as five generations collide in the workforce and what she's learned about building culture when teams never meet face-to-face.

LINKS FROM THIS EPISODE:

LINKEDIN: https://www.linkedin.com/in/carolyn-lagermasini/

COMPANY ON LINKEDIN: https://www.linkedin.com/company/association-&-conference-group-llc/

COMPANY WEBSITE: https://associationconferencegroup.com/

WEBSITE: https://chiefoutsiders.com

LINKEDIN PAGE: https://www.linkedin.com/company/chief-outsiders/

X HANDLE: @chiefoutsiders

FACEBOOK HANDLE: @ChiefOutsiders

DEBORAH FELL ON LINKEDIN: https://www.linkedin.com/in/deborahfell