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EP1: The Fandom Takeover

EP1: The Fandom Takeover

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What if I told you that the control in the music industry isn’t always found in the hands of artists or record labels? It turns out that the true backbone of the industry is the fans. After all, there would not be an audience to direct music towards without them.

In this episode of Fan Power, host Carly Glass discusses the takeover of fandoms in the industry and the impressive influence fans have. They are the people who can create career-defining moments, determine the level of a project’s success, or provide a true safety net of passionate dedication and support for an artist regardless of how much overall success they may have.

We’ll explore a few key instances involving major artists, such as the One Direction fans’ impressive #ProjectNoControl campaign and Taylor Swift’s Ticketmaster battle, where the actions of fans had a major impact on their careers or the business in general. Listen now to discover just how much power a group of fans can have in the music world.

  • Topic Topic #1: The Power of Fan-Driven Moments [1:08]

Fans have the ability to create inspiring, career-altering moments for their favorite artists, especially with a powerful and organized fandom. Carly shares her own experience as a fan and highlights two major examples: fan support for Taylor Swift’s Taylor’s Version rerecordingsand the Directioners’ #ProjectNoControl campaign.

  • Topic #2: Fans vs. The Business [5:46]

Beyond just support, fans also influence the business side of music, whether fighting for better treatment of artists to influencing marketing and major decisions. Carly explores how Swifties fought hard against Ticketmaster following the failure of initial ticket sales for The Eras Tour, and the lasting effect that reached the US Government from doing so.

  • Topic #3: The Support System of Fan Loyalty [7:45]

At the core of a fandom and fan culture is the relentless support and loyalty such a group of people can hold. Fans provide emotional, financial, and passionate support towards their favorite artists. Carly observes just how much support they can provide through One Direction’s fanbase, who remain extremely supportive of the band nearly 10 years since the release of new music and has backed solo projects such as Louis Tomlinson’s Faith in the Future.

If you loved this episode, don’t forget to subscribe and listen to more from Fan Power by checking out our main podcast page! Each episode will bring a unique aspect to the power of fans in the music industry. Thanks for tuning in!

Episode Link: https://www.buzzsprout.com/2457607/free_share_page

Feel free to reach out to me if you want to have a personal chat on fan power in the industry, or have any topic suggestions for the next episode at carly.glass23@gmail.com.

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