Episode 72 of Southern Jewelry News is an insightful discussion between our host Guy Pineda and our guest feature Rodney Montoya. Amidst the tight competition in the jewelry industry, Rodney shares his journey from working at established jewelers to launching his own business in 2007.

Discover how Rodney has overcome the hilly nature of this industry, facing economic shifts and the constant change in customer preferences. He reveals his strategies that served as keys to his success.

Adapting to market trends

Rodney highlighted the constant shift in market trend. He mentioned the latest jewelry trends affecting their production. For example, he sees the rising need for lab-grown diamonds and the resurgence of yellow gold, including the shift in liking for more casual styles. Thus, he believes that adjusting his inventory and adapting to designs will meet these demands.

Technology

Technology is essential in jewelry creation, from CAD to 3D printing. He shares how he uses these techniques to enhance his customization works so that the process of production is streamlined.

The influence of networking

Rodney explains in this podcast how networking is essential to business growth. Networking provides knowledge sharing, support from experienced colleagues, and buying power. Learn how Rodney builds strong relationships with other jewelers, industry professionals and manufacturers to be able to immerse in this intriguing world.

Community engagement

Rodney highlights the importance of giving back to your local community. It serves as a foundation for building a loyal customer base and establishing a brand reputation. He shares his experiences in partnering with the local community and charitable initiatives.

Customer-centric approach

Our guest believed in providing exceptional customer service and forging long-lasting relationships. He knows these moves, especially the word-of-mouth marketing and referrals are the foundation of his success.

Whether you’re just beginning to put up your jewelry business or already a seasoned jeweler, this episode will knock your heart and inspire you to achieve your business goals. Tune in for more to learn from similar scenarios in business from expert jewelers looking to grow their business. Discover hidden and actionable strategies for success in the jewelry industry.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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