EP 62 w/ Dr. Annette West | Talking All Books | Setting Clear Goals for Live Book Event
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EP 62 w/ Dr. Annette West | Talking All Books | Setting Clear Goals for Live Book Event
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Episode Title: Show Up, Speak Out, Share It: Strategy & Success for Authors at Live Events
Air Date: Monday at 9:00 PM EST
Live Stream: jerryroycelive.mixlr.com
Available On-Demand: All major digital platforms
Presented by: Johnnate Publishing
🔥 Episode OverviewIn this powerful and purpose-driven episode of the Publishing Pusher, Dr. Annette West returns to the mic, sharing valuable insights, business wisdom, and strategic coaching. This week's session focuses on how authors can effectively sell books at live events and why setting measurable goals, understanding their audience, and consistently showing up are key to long-term success.
Joined by returning guest Miss Anna, this dynamic conversation highlights the importance of professional development, resource utilization, strategic planning, and embracing self-promotion—even for the naturally shy or modest entrepreneur.
🧠 Key Discussion Points
💼 1. Strategic Visibility: The S3 Model Dr. West introduces her signature "S3 Model" —Show Up, Speak Out, Share It — a framework encouraging authors and entrepreneurs to increase visibility, articulate value, and promote offerings with clarity and confidence.
📚 2. Real-World Impact & Testimony Miss Anna shares her experience conducting nine sessions of professional development for Michigan state investigators. Despite restrictions on direct product promotion, her reputation and authored materials still made an impression, affirming the value of being present and prepared.
📈 3. Setting Clear Goals for Live Events Dr. West breaks down a step-by-step strategy for live book sales success:
- Define Your Primary Objective: Sales, exposure, or networking
- Set Measurable Targets: Sales goals, email sign-ups, brand awareness
- Understand Your Audience: Tailor your content, engagement, and offerings to the specific group you're serving
🧰 5. SWAT Analysis for Authors The discussion explores the application of the classic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in a personal and professional development context—especially for educators and leaders transitioning into new positions or preparing for success in book publishing.
🛠️ Actionable Takeaways
- Know Your Why before participating in any event: Are you looking to sell, grow your list, or connect with industry leaders?
- Do the Math: Calculate your break-even point based on travel, lodging, vendor fees, and book production costs.
- Engage Like a Pro: Provide support at events, create sign-up sheets, and consider offering bundle pricing or discounts.
- Repurpose Your Expertise: Use your content (even from public speaking classes or old workshops) to create ebooks, audiobooks, and evergreen resources.
"We're not just selling books. We're asking people to invest in themselves." — Dr. West."You just have to show up because you never know how the connections are going to take place." — Miss Anna."If you don't speak out, people don't know you have something to say." — Dr. West.
🙌 Special Thanks
- Miss Anna for sharing her journey of integrating her author tools into state training programs
- Nicole Thomas, Minister Angela, and Kimberly for their continued engagement and support
Subscribe to the podcast on your favorite platform and stay tuned for weekly content that will empower, equip, and elevate your journey as an author, speaker, and entrepreneur.
🎧 Publishing Pusher Podcast
Where books meet business, and publishing meets purpose.
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