Join host Moshe Mikanovsky in this insightful episode of the Beyond Product Podcast as he speaks with Oz Azaria, CEO & Co-founder of Hoox. Hoox is revolutionizing customer activation for banks and card issuers, providing real-time, personalized incentives at the point of purchase—without friction. 🏦💳In this episode, Oz shares his journey from MasterCard business development leader to fintech founder, the challenges of breaking into a slow-moving industry, and why banks struggle to adapt to rapid innovation. Discover how Hoox is bridging this gap by making customer engagement seamless and effective.💡 Key Highlights:✅ Revolutionizing Card Loyalty – How Hoox shifts incentives from post-purchase rewards to real-time engagement at checkout.✅ The Challenge of Slow-Moving Giants – Why big banks struggle to innovate and how fintech startups can help.✅ Navigating Regulations & Compliance – Insights into building a secure, compliant fintech startup from the ground up.✅ The Founder’s Journey – How Oz transitioned from corporate stability to startup uncertainty—and the lessons learned.✅ Scaling a Global Fintech Business – Why Hoox started in Israel but expanded to North America for growth and market potential.🎧 Tune in now to explore how fintech innovation is reshaping the payments landscape!👥 About Oz Azaria:Oz Azaria is the CEO & Co-founder of Hoox, a fintech company transforming how banks and card issuers engage with customers through embedded, real-time incentives. With a decade of experience at MasterCard and major financial institutions, Oz saw the inefficiencies in the industry and set out to bridge the gap between banks, merchants, and consumers.🔗 Reference LinksHoox Website - https://www.hoo.comHoox LinkedIn - https://www.linkedin.com/company/hooxHoox Twitter - https://twitter.com/hoox🙋 About HostMoshe Mikanovsky is a Product Management Coach helping companies build lean software products with his unique experience in engineering and managing products for 30 years.🎙️ About the ShowBeyond Product Podcast is brought to you by Rootquotient—Canada's leading product engineering company.🔔 Follow us for regular updates🔗 LinkedIn - https://linkedin.com/company/rootquotient📸 Instagram - https://www.instagram.com/rootquotientltd✖️ X (Twitter) - https://twitter.com/rootquotient📘 Facebook - https://www.facebook.com/rootquotient🌍 Website - https://www.rootquotient.com🎧 Spotify - https://open.spotify.com/show/4H2wpIJmYrmYwLv0J2260RStay tuned for more thought-provoking discussions, meaningful insights, and all things Beyond Product.#beyondproduct #fintech #payments #customeractivation #embeddedfinance #digitalbanking #startupjourney #founderstory #bankingtech #rootquotient #innovation #techforgood