"The $15,000 Giveaway: How to Run a Million-Dollar Promotion on a Budget"

John Dwyer reveals his innovative marketing strategy that allows businesses to run promotions worth millions for just $15,000.

"Landing Jerry Seinfeld: The Inside Story of How a Small Aussie Bank Scored Big"

Look at how John Dwyer managed to secure Jerry Seinfeld, one of the biggest names in comedy, for a small Australian bank’s marketing campaign. This is a masterclass in thinking big and executing bold.

"How to Wow: The Strategy That Took a Local Bank to National Fame"

John Dwyer explains the "wow factor" approach that transformed a small Australian bank into a national sensation.

"From Robin Williams to Seinfeld: The Art of Celebrity Endorsements"

Get the behind-the-scenes scoop on how John Dwyer landed celebrity endorsements from Robin Williams and Jerry Seinfeld. Learn the tactics and negotiation skills that can help your business attract big names.

"Marketing Magic: How John Dwyer’s Campaigns Generated Billions in Loans"

Learn how John Dwyer’s marketing campaigns for a small Australian bank generated billions of dollars in loans.

"The Unseen Genius: Turning Ordinary Ads into Extraordinary Success"

Dive into the creative process of John Dwyer, the marketing mastermind behind some of the most successful campaigns in Australia.

Free "How to Wow" Book: https://theinstituteofwow.com/free-how-to-wow-book