E289 | From Corporate to E-comm Giant: Neil Twa and Digital Marketing
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E289 | From Corporate to E-comm Giant: Neil Twa and Digital Marketing
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Entrepreneur Podcast | From Corporate to E-comm Giant: Neil Twa and Digital Marketing | Small Business Surgeon
In this week's Small Business Surgeon Podcast, we delve deep into the world of digital marketing with Neil Twa, the powerhouse CEO of Voltage Digital Marketing. With over 15 years in the industry, Neil shares his evolution from traditional media buying to becoming a leader in e-commerce and brand building.
Key Takeaways:
The importance of understanding your market and product offerings before diving into digital marketing.
How to use data-driven approaches to select and launch products effectively.
The significance of customer lifetime value (CLTV) and how to cultivate it for sustained business growth.
Guest & Host:
Neil Twa: Founder & CEO of Voltage Digital Marketing, best-selling author, and digital marketing strategist.
Samuel Smith: Your host, guiding you through the intricacies of small business success.