Dude Wipes, Chief Executive Dude & President, Sean Riley
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Dude Wipes, Chief Executive Dude & President, Sean Riley
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What do a Shark Tank smack down and a life-sized foam butt on MTV have in common?
They built Dude Wipes—a $200M empire that turned baby wipes into a pop culture phenomenon.
In the premiere of Zeitgeist, Cameo co-founder Steven Galanis sits down with Dude Wipes CEO Sean Riley, who didn’t just break the DTC mold—he set it on fire.
Armed with frat-boy hustle and zero apologies, Sean turned an uncomfortable truth (“baby wipes are better”) into a brand that’s rewriting the rules of retail.
This is no MBA case study.
It’s a raw, unfiltered confession packed with:
• How to survive Mark Cuban’s “I’m out” and win him back
• Beating Big Toilet Paper without a big budget
• Riding a toilet paper apocalypse to explosive growth
• Turning bro humor into a retail juggernaut
From frat house burritos to C-suite swagger, Sean spills the stories PR teams wish he’d forget.
If you’re building a brand or burning the rulebook, this is your blueprint to break out.
Step past the Red Velvet Rope.
Subscribe to Zeitgeist and catch Episode 1 now.
The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/