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Joe Butler, CEO of GB Investment and a rising force in Dubai’s real estate scene, joins the podcast to share the truth behind scaling as a modern agent in a crowded market. It’s easy to believe content leads to commissions overnight—but Joe reveals the grind behind building credibility, learning from scratch, and staying patient when the returns are slow. He breaks down why quality trumps volume on YouTube, how most agents underestimate the long game, and what separates those who make it from those who burn out.

• 00:00 Introduction
• 01:00 Building a brand in Dubai without cold calling
• 04:00 Data privacy challenges & resale issues
• 05:47 Adjusting to Dubai’s flashy lifestyle after Marbella
• 08:28 First year struggles and YouTube as a long-game strategy
• 13:04 Where smart investors should put their money now
• 15:19 Picking developers that guarantee long-term demand
• 18:25 How bad incentives lead investors into risky projects
• 21:39 Why mass EOI tactics and shady launches hurt brokers
• 24:03 Crowdfunding, Germany’s safe model, and Dubai structuring
• 26:18 Ultra-luxury is rising fast but middle-market needs balance
• 31:08 Concerns around Aura in Ghantoot and early overselling
• 37:19 Hardest clients aren't the biggest budgets
• 40:25 Being helpful without becoming their personal assistant
• 44:51 Real advice for new agents today

→ Follow Joe:
Instagram: https://www.instagram.com/joebrealestate
LinkedIn: https://www.linkedin.com/in/joebutleragent/

Connect with us ↓
Exclusive WhatsApp Group: https://whatsapp.com/channel/0029Vb3HEa1C6ZvjM39O4z0G
Website: https://dubaiview.com/
Instagram: https://www.instagram.com/dubaiview_com
Phone: +971 56 569 6333

Connect with Mario Costa for Serious Dubai Real Estate Inquiries
Whatsapp: +971 56 569 6333
Email: Mario.costa@dubaiview.com
LinkedIn: https://www.linkedin.com/in/mario-costa-2b0b95257/

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#Dubai #Dubairealestate #Dubaibusiness #dubaiview

At DubaiView, our experienced team of real estate agents, tax and business consultants, IT specialists, and marketing experts helps simplify the Dubai real estate market. We provide international investors with transparent, tailored advice to make informed and safe investment decisions.

→ Download your complete guide to investing in Dubai (for FREE): https://dubaiviewrealestate.com/→ Sign up to our newsletter for expert market insights & investment tips: https://nalus-newsletter.beehiiv.com/Commercial real estate in Dubai is usually overlooked in favour of flashy residential projects—but Pierre Bassez has built an entire brand by doing the opposite. As founder and CEO of BCP Real Estate, Pierre carved out a niche by mastering the commercial sector when few others paid attention.In this episode, Pierre shares how he moved to Dubai with no network, no clients, and built credibility through knowledge—not hype. We dive into the differences between commercial and residential investing, why most malls and retail spaces are never truly for sale, and how Dubai’s rapid growth has reshaped the business landscape. From building trust with major landlords to creating one of the city's most recognised personal brands, Pierre reveals what it really takes to succeed in Dubai’s competitive real estate market.00:00 Pierre's path from France to Dubai01:17 Breaking through Dubai stereotypes04:23 Entering real estate after the crash06:20 Commercial property fundamentals09:52 Commercial vs residential investing11:43 Navigating Dubai's commercial rules16:31 The birth of 'Better Call Pierre'21:50 Hard truths for new agents24:20 Building owner relationships that last28:56 Dubai's commercial property future→ Follow PierreInstagram: https://www.instagram.com/bettercallpierre/BCP: https://www.linkedin.com/company/better-call-pierre/Connect with us ↓ Exclusive WhatsApp Group: https://whatsapp.com/channel/0029Vb3HEa1C6ZvjM39O4z0GWebsite: https://dubaiview.com/Instagram: https://www.instagram.com/dubaiview_comPhone: +971 56 569 6333Connect with Mario Costa for Serious Dubai Real Estate InquiriesWhatsapp: +971 56 569 6333Email: Mario.costa@dubaiview.comLinkedIn: https://www.linkedin.com/in/mario-costa-2b0b95257/🌐 Like, Share, and Subscribe to never miss an episode!#Dubai #Dubairealestate #Dubaibusiness #dubaiview ======================About DubaiView:At DubaiView, our experienced team of real estate agents, tax and business consultants, IT specialists, and marketing experts helps simplify the Dubai real estate market. We provide international investors with transparent, tailored advice to make informed and safe investment decisions.