Greek philosopher Plato is credited with the expression, “Our need will be the real creator,” which, loosely translated centuries later, became, “The true creator is necessity, who is the mother of our invention.” Peter Dering knows this feeling all too well, having come up with a device that, in the words of his company, Peak Design, “would make carrying and using a camera an absolute joy.”

As he explains to host Mark Long in this episode of “Driven to Ride,” Dering moved to San Francisco for a construction engineering job. With his first bonus, he bought a Honda Nighthawk 750 and an SLR camera. “I used to ride with my camera slung across my chest every day,” says Dering. “Whoever designed the camera strap basically said, “Here’s a business idea for you.”

Nowadays, Peak Design offers a medley of innovative products, from unique backpacks and duffels to vibration-damping mobile-phone mounts and sturdy camera accessories. “We try to solve problems that we ourselves, the users of the product, encounter,” says Dering. “That’s what we’re known for, giving a solid rethink to products that are out there in the world.”

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If you’re a motorcyclist living and riding in the U.S., Nick Haris works for you. Even more so if you’re one of the more than 200,000 members of the American Motorcyclist Association, whose tagline is “Rights, Riding, and Racing.” Haris leads a team of six who comprise the AMA’s government-relations department. Their job is to protect your rights as a motorcyclist in the halls of government.

In the second of two interviews with Haris, “Driven to Ride” host Mark Long digs into significant issues facing 21st-century motorcyclists, such as autonomous vehicles. “If this technology cannot recognize and respond correctly to other road users,” states Haris, “and I don’t care if it is a pedestrian, a bicyclist, a motorcycle, or another car, it shouldn’t be allowed on public roads.”

Haris sheds light on other hot-button subjects, like alternative energy, helmet laws, land management, and lane filtering. “I often say, ‘Ten percent of the world has an opinion about motorcycling. They're in favor of it—you and I. Ten percent have some reason they don’t like it. And then, 80% don’t care.’ So, let’s not move them into the, ‘I don’t like motorcycling category,’ by doing something stupid.’”

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Annick Magac and “Driven to Ride” host Mark Long grew up in different parts of the country, but they share common ground. They both live to ride and ride to live, as the saying goes, and they both have a strong sense of community. What’s more, Magac founded her own motorcycle-oriented podcast, “Féroce,” which, as its title suggests, inspires listeners to “live fiercely.”

No surprise, Magac has a competitive streak. In her 20s, she road-raced a Grand Prix-style Honda RS125 in American Historic Racing Motorcycle Association and Championship Cup Series events at various East Coast tracks, including historic New Hampshire Motor Speedway. “It was amazing,” she says, reminiscing about the diminutive two-stroke. “I think that may be the most exotic thing I’ve owned.”

In this episode, Magac offers tips for riders who use motorcycles as their main form of transportation. Top of the list, she says, is warmth and safety. “I have heated grips. I have a connect for a heated vest. I don’t fool around anymore with being cold. And I always wear gear. That’s my commitment to my family and my commitment to myself in case things go sideways.” Check. Check.

Annick's website - https://liveferoce.com/

Annick on YouTube - https://www.youtube.com/@annickmagac

FÉROCE Podcast on Instagram - https://www.instagram.com/live.feroce

Annick's Instagram - https://www.instagram.com/annickmagac

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Motorcycling and politics don’t mix, right? They do for Nick Haris. In college, the Washington state native was an economics major and worked at a motorcycle shop. Degree in hand, he applied for his dream job: a government-relations role at the American Motorcyclist Association. “It was just kind of a natural combination of that interest in politics and that love for motorcycling,” he says.

In 2023, after more than 20 years on the job, Haris was made director of the AMA’s Government Relations department. In the first of two interviews with “Driven to Ride” host Mark Long, Haris reiterates something we all know, that motorcyclists are a relatively small portion of the U.S. population. “If we look for reasons to divide ourselves,” he says, “we’re not going to have a lot of success.”

Spending long, memorable days in the saddle gives Haris time to think about the future of our country. “Reality is,” he says, “it’s the city council that makes the decision or the board of supervisors that sets the zoning rule that really probably affects you more on a daily basis than anything that Congress is going to do. Day to day, it’s the locals that you really need to get to know.” Good advice.

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Larry Fletcher grew up in Wisconsin in the late 1960s and early ’70s, like a lot of people his age, doing “silly stuff” on minibikes with his buddies. He took a break from motorcycling until he moved to Chicago as a 20-something. “I figured out, what a great way to commute,” he says. “Bikes were an easier way to get around, and I loved getting back in the saddle again. It was great.”

Fletcher worked the Chicagoland bar and club circuit. Motorcycles, especially the vintage British iron he favored, were part of the street scene. That eventually led in the mid-1990s to establishing an official chapter of the U.K.-based “59 Club,” which was famously founded by the late Rev. Bill Shergold, known in two-wheel circles as the “ton-up vicar.”

Fast forward to the present day. Fletcher, Martin Cimek, and Sean McKeough have grown the annual MOTOBLOT hot-rod culture celebration into an event so big it needed its own dedicated venue. “Whatever you’re into,” he says about the biker blowout of the summer, “internal combustion or even now with electric, anything on two wheels, we embrace it.” Invitation accepted!

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Thalassa Van Beek fell in love with motorcycling as a teenager working as a hostess and model in her native Netherlands. She was handing out brochures at a trade show when a blue Yamaha YZF-R6 caught her eye. “Right then and there,” she recounts to “Driven to Ride” host Mark Long, “I decided to get my license because I needed to ride that bike.”

Van Beek earned her license at age 19, and she has been riding pretty much ever since. She bought a Honda VTR250, which was followed by a CBR600F and then her dream R6. Today, living in motorcycle-crazy Spain, she owns a handful of machines—all Yamahas. “Every time I’m on the bike, it just makes me happy and excited, like I can conquer the world.”

Van Beek eventually formed her own agency, “Motorcycle Marketing.” She surrounded herself with experts specializing in copywriting, graphic design, SEO, and social media. She has one hard-and-fast rule: Everyone has to ride motorcycles. “It’s a specific language,” she says. “You can just tell when a campaign is written by someone who isn’t a biker. It shows.” Indeed, it does.

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Moms are the best advice-givers. Wyoming native Brady McLean once dated a woman from a multi-generational motorcycle family. “Her mom is the first one that I can ever remember saying, ‘Go fast, don’t die,’” he recalls. McLean took that message to heart and ultimately founded a lifestyle apparel brand by the same name dedicated to “the culture and community that inspired our existence.”

Emboldened by the roads he and his friends call home, McLean helps spearhead the “DevilStone Run,” an annual motorcycle ride through the Equality State. The four-day trip begins at Devil's Tower, in the northeast corner of Wyoming, passes through Yellowstone—the world’s first national park—and concludes in Jackson Hole at the base of the Grand Tetons.

Asked to name the most rewarding aspect of building “Go Fast, Don’t Die,” or any of his other businesses, McLean doesn’t hesitate or mince words. “It’s a million percent—no question, no close second—the people,” he says. “Whatever industry you’re in, whatever business you run, you should be saying, ‘How can I make my community’s life better?’”

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Vanessa Ruck is a self-proclaimed “go-getter, a chase-your-dreams kind of girl.” Her path to motorcycling came in a roundabout way: on the heels of a devastating bicycle accident that required seven surgeries and put the adventure-lover out of action for most of a decade. During her recovery, Ruck decided that life-changing event would not dictate her future.

In the eight years since Ruck began riding motorcycles, she has completed some of the most challenging off-road races in the world. “A lot of people see the sort of riding and racing that I’ve been doing and think I’ve been riding since I was a teeny tot,” she says. That late start aside, motorcycling has unlocked an all-new and often-unexpected world for “the girl on a bike.”

When she isn’t riding one of her several motorcycles, Ruck is a passionate and engaging motivational speaker, focusing on mental health and helping others make empowered decisions. “Life is really short,” she says, “and it’s absolutely incredible what we can achieve if we put our minds to it.” Want to know how to turn doom and gloom into drive and inspiration? Just ask Vanessa Ruck.

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