『DrewVOX Talks』のカバーアート

DrewVOX Talks

DrewVOX Talks

著者： DrewVOX.me
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 We work with businesses and individuals who want to make well produced digital content. DrewVOX Digital helps our clients start, improve, or outsource quality on-line content. We deliver professional podcasting and video how to packages, and voice overs. We coach, train, and provide production services.Copyright 2021 All rights reserved. マーケティング マーケティング・セールス 経済学
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  • EP7 - the Power of Great Content

    EP7 - the Power of Great Content
    2024/03/21
    Welcome back to DrewVOX Talks. I’m Drew, and today we’ll chat about an amazing marketing superpower. The Power of Great Content. Combined with its sidekick Inbound Marketing, entrepreneurs can say goodbye (mostly) to paid ads. I will be referencing a lot of online tools, don’t worry, I’ll give you all the links. You can read the show notes on your podcast platform, or visit the blog for this episode at drewvox.me. [PODCAST INTRO] Introduction to the Power of Great Content Great content lies at the heart of successful inbound marketing strategies. It attracts, engages, and delights your target audience. It ultimately develops a strong and powerful relationship between them and your business. By consistently delivering valuable and relevant content, you and your brand will be established as a thought leader. Your audience will develop trust with you because you are delivering relevant information they are seeking. Furthermore, if you haven’t already, you will be in a position to solve a problem for them. Today we’ll discuss: Gaining a comprehensive understanding of content marketingLearn how to develop an effective content marketing strategyDiscover techniques for optimizing content for different platformsUnderstand the power of storytelling and visual contentLearn strategies for repurposing content and maximizing its reach OK, let’s dig in. A few years ago, I took a course from a CRM company called HubSpot about Inbound marketing. Their entire platform is built around it. Inbound marketing is an approach that focuses on attracting and nurturing prospects through valuable content and experiences. This is a stark contrast to the interruptive advertising everyone associates with marketing. It aims to provide solutions to customers' problems, and answer their questions. It addresses their needs at every stage of their buyer's journey. By aligning your content with your audience's interests and goals, you can attract qualified leads, build better relationships, and drive conversions. The rubber really hits the road when the power of great content is incorporated with Inbound Marketing. Content plays a crucial role in every stage of the inbound marketing methodology: attract, engage, and delight. In the attract stage, content such as blog posts, videos, and social media content helps draw in your target audience. It raises awareness of your brand because they are searching for, and finding what you put out. In the engage stage, content like ebooks, webinars, and case studies deepens the audience's interest and educates them about your solutions. In the delight stage, content such as customer success stories and exclusive offers keeps your customers engaged, promotes loyalty, and encourages advocacy. I’m sure you can think of online resources you have discovered. Types of Content in Inbound Marketing [3:30] There are various types of content you can leverage in your inbound marketing strategy. Some common formats include blog posts, videos, podcasts, infographics, ebooks, whitepapers, case studies, webinars, and social media posts. Each format has its own strengths. All can be used strategically to cater to different preferences and consumption habits of your target audience. We’re working toward unleashing the power of great content. How do we create this high-quality and engaging content? Here are 6 important tips to consider: Know Your Audience: Understand your target audience's needs, pain points, and aspirations. Conduct research, gather data, and develop buyer personas. These, in turn, inform your content creation process.Provide Value: Ensure your content provides valuable insights, solutions, or entertainment. Focus on addressing your audience's challenges and providing actionable advice or compelling narratives.Maintain Consistency: Consistency is key to building trust and establishing your brand's voice. Regularly publish content that aligns with your brand's values, tone, and style.Incorporate Visuals: Visual elements such as images, videos, and infographics enhance the readability and engagement of your content. Use visuals strategically to support your message and make it more memorable.Optimize for SEO: Conduct keyword research and incorporate relevant keywords naturally into your content. I have links to some great tools in the blog at drewvox.me. Optimize meta tags, headings, and image alt tags to improve search engine visibility.Use Calls-to-Action (CTAs): Encourage your audience to take the next step by including clear and compelling CTAs that align with your content's objectives, such as subscribing, downloading, or contacting you.Utilizing Keywords for SEO helps people find you in an ocean of information [5:36] Search engine optimization (SEO) is crucial for improving the visibility of your content in search engine results. Incorporating relevant keywords, will optimize your content to rank higher and attract organic traffic. Power of great content isn’t just words,...
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    22 分
  • EP6 - Authenticity and Gratitude

    EP6 - Authenticity and Gratitude
    2024/02/21
    We're back with some great insights on how marketers can truly separate their businesses from any competition. Company culture is what separates a business from their competition. The word culture is a big buzzword in marketing language, but how do you truly show it, as opposed to telling your audience what you think they want to hear? Have a listen to: DrewVOX Talks, Ep. 6 Authenticity and Gratitude Show notes: Welcome back after a 2-year hiatus! Today’s topic is Gratitude and Authenticity. Let’s start with an updated intro, but first a little of the old intro Hey friendly sounding ‘90s radio guy, I love you. But it’s time for something more real... Well, that’s better. Why the long gap between episode 4 & now? Headspace, my friend. The intent of DrewVOX Talks is to do good things, deliver great information, and build a business. A company that is of service to others, and allowed me to make a living. Simple, right? Here’s a little background: I owned a big SCUBA diving shop, there was a lot going on in that business. It needed 3 full-time people with complimentary skill sets. There were never more than 2 of us, so it was a real slog. Then the pandemic came along. The perfect storm hit, and the rest is history. Tri-City SCUBA Centre slipped below the waves for it’s last time in it’s 23rd year. A traumatic loss for the local dive community, clients, and an amazing team of outstanding dive professionals. And I felt like a complete failure. While the shop struggled, I had to pay a mortgage, feed my kids, and keep my truck on the road. We have heard the stories, so I won’t bore you with the rest. My education, first career, and my true love was broadcasting - making visual and audio content. So, DrewVOX Digital was born. Back to headspace: I was burned out, grieving the loss of the shop, and the psychological weight I created didn’t help. My friend, it’s hard to be vulnerable with you, but I have to be completely honest. Otherwise the information I am providing you would be a load of crap. I wouldn’t believe me if I was listening to this. DrewVOX Talks is partly about those hard lessons. Lessons I am so grateful I have learned, and continue to learn. My hope is that they can help you too. HEY BUD, WHAT DOES THIS HAVE TO DO WITH ME? Great question! AUTHENTICITY I have learned that I need to be completely honest with myself in order to be of service to others. Not long after Episode 4-Online Presence and Relationships was published I had to find a job. A very important milestone in my personal growth was working with Luke Bazely and Leanne Shanks at Driverseat Inc. Working shoulder to shoulder with these amazing human beings brought out the best (and worst) in me. I will invite them to join me on future episodes, let’s hope they say yes! (I’m sure they will) Driverseat is a shuttle transportation franchise that moves people in a very simple, but innovative way. They specialize in corporate and leisure transportation using vehicles with capacities of 7 to 24 passengers. Did I mention marketing was one of the hats I wore there? To say the environment is entrepreneurial and dynamic is the biggest understatement in history. Leanne (I like to call her Lorraine or Louise) and Luke’s leadership, plus the collaborative environment they create stands out in my experience. Leanne’s style is the polar opposite of mine, which is why she and I worked so well together. She cuts through BS better than a hot, sharp knife through butter. And I am full of BS. She called me out on a lot of it (all of it). We had many uncomfortable moments together. Many. And I love her for it. Luke and I are like 2 peas in a pod in many ways, but we are also vastly different. He personifies a true entrepreneur, real authenticity, and servant leadership. Very cynical Drew was looking for an angle for the first few months. However, this version of Drew resolved a few years before to be open, honest, and completely vulnerable in all situations. Historically, my intelligence, charm, and humour were used to great effect for great things, but also put me in positions where I couldn’t deliver on some promises. Luke, Leanne, and Driverseat were the best proving ground for this new me. More authentic, honest, and vulnerable. So, to Ishita, Evonne, Runar, Allan, Ralph, Sean, Sean, Bill, Leanne, Luke, Brian, and everyone else at Driverseat ... thank you. GREAT STORY DREW, SO WHAT DOES THIS HAVE TO DO WITH ME? You keep asking great questions, thank you again! As a marketer, the challenge for me was to take all of this amazing culture I experienced daily, and find a way to communicate it to potential franchise partners. As we developed and revised our marketing plan, strategies, and tactics, the goal is to truly communicate authenticity. Strip out the hyperbole, marketing speak, and all that nonsense so potential franchise partners will understand that this is truly a business model that stands out from the crowd...
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    12 分
  • DVT-EP5-I'm Baack

    DVT-EP5-I'm Baack
    2024/02/13

    Where have I been the last 2 years? Personal stuff, and loads of other things kept me away, but now I'm back! There's a new theme song, more authentic format, guests, and loads of really useful information.
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    2 分

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