• Digital Marketing For Small Business - Deep Dive

  • 著者: Brett Pretorius
  • ポッドキャスト

Digital Marketing For Small Business - Deep Dive

著者: Brett Pretorius
  • サマリー

  • Hey there, small business rockstar! Tired of digital marketing "gurus" making everything sound complicated? Let's fix that. I'm Brett Pretorius, and every week I'm serving up no-fluff, real-world digital marketing strategies that actually move the needle for small businesses like yours. From cracking the SEO code to mastering paid ads and boosting your online sales, I break down what's working right now into bite-sized, actionable steps. No fancy jargon, just straight talk and proven tactics from my decade in the trenches. Hit that follow button and let's transform your business!
    Brett Pretorius
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あらすじ・解説

Hey there, small business rockstar! Tired of digital marketing "gurus" making everything sound complicated? Let's fix that. I'm Brett Pretorius, and every week I'm serving up no-fluff, real-world digital marketing strategies that actually move the needle for small businesses like yours. From cracking the SEO code to mastering paid ads and boosting your online sales, I break down what's working right now into bite-sized, actionable steps. No fancy jargon, just straight talk and proven tactics from my decade in the trenches. Hit that follow button and let's transform your business!
Brett Pretorius
エピソード
  • Grow Your Business Online with New Trends for 2025: Simple E-Commerce Steps for Small Business Owners
    2025/01/19

    Are you a small business owner who feels like online selling is just too much? It can be hard to keep up with all the new stuff that comes out.

    You’re not the only one! In this show, we'll help you understand the most important changes and give you easy steps to help your business grow online in 2025.

    We know you don't have a lot of time, so we’ll focus on what really works.We'll talk about the biggest new trends for 2025, so you can use the best ways to get more customers and sales.

    You’ll learn about how AI (artificial intelligence) can make things easier for you, and how social media is changing the way people shop. We’ll show you how to give customers a shopping experience that feels special and why being eco-friendly is so important.

    Here's what you’ll learn in this episode:

    •How AI can help you with customer service, writing product descriptions, and making cool images for your products. This will save you time and money

    Simple ways to make shopping feel more personal for each customer, like giving them product ideas they'll like or sending special emails

    .•How to sell your products on social media and manage all your product info

    .•Why using the "best parts" of different systems can help your business grow and change when needed.

    •How using VR and AR can make shopping online feel like shopping in a real store.

    •Why being good to the environment is important for your customers and your business.

    •The importance of having all your systems connected so that they all work together.

    •How to make sure shopping comes to your customers, instead of them having to come to you.

    Tips to make your shipping process better, like choosing the best companies to deliver your products.

    •Why understanding your customer’s data is important, and how you can use it to make your business better.

    Stop feeling lost and start growing your business! Listen to this show to learn how to use these new trends to help your small business succeed.

    This episode is full of simple ideas you can use today.

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    29 分
  • Levelling Up Your Website for More Leads & Sales
    2025/01/06

    Are you trying to figure out the best way to get your business online? Maybe you're feeling lost in the woods of website builders, or maybe you're wondering why your current website isn't bringing in the customers you'd hoped for? Well, you're in the right place!


    • We're diving deep into the world of websites, from choosing the right platform to making sure every page is working hard for you.
    • We'll be exploring different website builders like GoDaddy, Squarespace, Wix, Webflow, Shopify and even WordPress, breaking down their strengths and weaknesses to help you choose what's best for your specific needs.
    • But it's not just about picking a platform. We're also going to talk about optimizing your site, from the most important pages, like your homepage, product and service pages, and blog, all the way to those often forgotten but crucial spots like thank you pages and even your about us page.
    • We'll be looking at how to keep people engaged once they land on your site, making sure you have a clear value proposition, and easy navigation, so they can move through the buyer's journey easily.
    • And that's not all. We're also going to cover essential elements like adding social proof with customer testimonials, making it easy for people to take action with clear calls to action, building trust with video content, and incorporating things like live chat.

    So, whether you're a complete beginner or you've already got a website that needs a boost, we've got you covered. Get ready to take your website from "meh" to "amazing"! Let's jump in!

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    28 分
  • Local SEO - Outranking Your Competition in 2025
    2024/12/19

    Is your local business invisible online?

    Are you tired of watching your competitors grab all the attention – and customers – on Google Maps?

    It’s time to stop being a blip on the radar and start dominating your local market! In this episode, we're cutting through the confusion and giving you the straightforward, actionable steps you need to make your business shine in local search.

    We know you’re busy, and that's why we're focusing on what really moves the needle. You’ll learn why your Google Business Profile is pure gold, and how to set it up right, because it's the number one ranking factor for local businesses.

    Forget wasting time on endless, tedious tasks – we’re diving straight into what gets results! We'll show you how to use simple, free tools to get ahead of your competition and make your business stand out on Google Maps.

    Here's a sneak peek of what you’ll discover:

    ●The secret to choosing the right business categories to attract the most customers – it’s not as obvious as you think!

    ●How to ethically boost your ranking by including keywords in your business name (without getting penalized by Google)

    ●Why positive customer reviews are a critical part of your daily marketing, and how to get more of them.

    ●How to get your business showing up for those "near me" searches

    .●The low-down on citations and backlinks and why they are still important.

    ●How to optimize your website to work hand in hand with your Google Business Profile.

    ●The sneaky tactics your competitors might be using to get ahead, and how you can outsmart them.

    ●The importance of responding to reviews and how that builds trust and confidence in your brand.

    ●The most important on-page SEO elements you need to get right.


    We're not just throwing a bunch of info at you; we're giving you a clear, step-by-step guide to getting found by more local customers. We’ll explain how to choose the right keywords, use images to your advantage, and leverage the power of video.


    Whether you’re a seasoned pro or just starting out, we'll show you how to set up your business for local search success, so that your ideal customers can find you when they need you most!You've poured your heart and soul into your business; now let’s make sure your ideal customers can find you.


    Tune in, take notes, and let's get your business ranking!




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    35 分

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