Can AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the advertising world. We'll dissect the fascinating blend of artistry and technology, spotlighting the impressive tools like Runway ML, Midjourney, Adobe Creative Suite, and Topaz that played a pivotal role in crafting this standout campaign. Join us as we uncover whether AI's integration into creative processes indicates a seismic shift in the industry's landscape.

Could the rise of AI agencies signal the dawn of a new era in digital marketing? We embark on a thought-provoking discussion about the evolving skill sets demanded by the industry, as AI becomes increasingly integral to creative endeavors. Listen as we weigh the potential of AI to revolutionize advertising, and the crucial role of experts who can deftly navigate these powerful tools. From cost savings to unprecedented creativity, this episode offers a compelling glimpse into the future of advertising, exploring whether mastery of AI might soon overshadow traditional creative prowess. This is an essential conversation for anyone keen on the thrilling intersection of creativity and technology.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

Unlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order value, and lifetime customer value can transform your online store, whether you're just starting with modest sales or managing a booming business. We dive deep into the art of optimizing your marketing budget by focusing on quality over quantity in traffic, revealing how these four critical levers work in harmony to drive substantial growth for your e-commerce journey.

But that's not all! Get ready to revolutionize your sales strategy with innovative techniques that enhance your revenue stream without sacrificing the customer experience. From compelling order and sales packaging to the clever use of postcard automation, we provide actionable insights to encourage customers to spend more. Embrace last-chance offers and exclusive discounts to boost your average order value while strengthening your brand. This episode is your guide to achieving a robust, sustainable growth trajectory through smarter, more efficient sales strategies.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

What if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opportunities brought about by YouTube's expansion, especially through the popularity of YouTube Shorts now being enjoyed on larger screens. Discover how the platform's evolution, including the extension of Shorts to three minutes, is creating new avenues for content creators and advertisers alike.

But that's not all—get ready to unlock the secrets of maximizing engagement with video content across TikTok, Facebook, and Instagram. As TikTok gears up to launch an affiliate commission program and a store in Australia, we explore its strategy to encourage longer-form content, even amid a less lucrative payment model compared to YouTube. Meanwhile, Meta's innovative AI tools are set to revolutionize video content creation, turning static images into captivating videos that truly perform. Whether you're a creator looking to captivate audiences or an advertiser seeking to boost conversion rates, this episode is packed with actionable insights and forward-thinking strategies to keep you ahead in the fast-paced digital landscape.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous