In this episode of the Digital Dominators podcast, Sooz Young interviews Kath Mora, a technology advisor with over 18 years of experience.

Kath shares her journey from Costa Rica to becoming a leader in tech, emphasizing the importance of aligning technology with business needs.

She discusses the fundamentals of implementing technology, the significance of data in AI, and the essential skills needed to navigate the tech landscape.

Kath also highlights the importance of empowering women in tech and the need for curiosity and adaptability in a rapidly changing environment.

EPISODE CHAPTERS

00:00 Introduction to Kath Mora and Amanzi.io

04:30 Foundations of Technology in Business

08:45 Implementing New Technology Strategies

15:21 Scaling with Technology

20:25 The Role of Data in AI

26:34 Creating Accurate and Contextual Data

27:51 Understanding Data Ownership and Utilization

29:36 Effective Data Sharing Across Departments

32:22 Essential Skills for the Technological Age

33:17 Curiosity and Adaptability in Technology

35:47 The Importance of Data in AI

36:52 Cyber Awareness in the Digital Age

41:02 Bridging Business and Technology

46:09 Empowering Women in Technology

49:21 Final Tips for Engaging with Technology

KEY TAKEAWAYS

– Technology should serve business, not the other way around.

– Understanding processes is crucial before implementing technology.

– Data is the foundation of AI and should be treated as an asset.

– Curiosity and adaptability are essential skills in tech.

– Running small experiments can help validate technology solutions.

– Effective communication is key in tech implementation.

– Cyber awareness is crucial in the digital age.

– Empowering women in tech is vital for diversity and innovation.

– Technology can empower humans, not replace them.

– Networking and sharing knowledge can enhance tech literacy.

RESOURCES SHARED

• https://www.amanzi.io/services-overview
• https://www.linkedin.com/in/katherinemora/
• www.amanzi.io

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In this episode of Digital Dominators, host Sooz Young speaks with Ceri Shaw, founder of Thistle Labs, about the journey of turning tech ideas into reality.

They discuss the role of a CTO, the importance of inclusivity in tech, common mistakes startups make, and practical advice for aspiring tech professionals.

Ceri emphasizes the need for early-stage entrepreneurs to start small, test their ideas, and leverage existing tools before diving into development.

The conversation highlights the significance of mentorship, collaboration, and continuous learning in the tech landscape.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators and Tech Ideas

02:29 Understanding the Role of a CTO

03:25 The Concept of Fractional CTOs

06:00 The Importance of Early Tech Guidance

07:07 Working with Startups and Scale-ups

09:22 The Value of Knowledge Sharing in Tech

11:52 Connecting Tools and People for Solutions

12:38 Narrowing Down Startup Ideas

15:36 Testing Ideas with Low-Cost Solutions

18:26 Common Mistakes Startups Make

19:55 Mitigating Risks in Tech Development

21:25 Changing Mindsets Around Technology

22:50 Leveraging Familiar Tools for Innovation

23:32 Finding the Right Technical Partner

27:21 Embracing Curiosity in Tech

27:40 Inclusive Innovation in Tech Development

30:23 The Future of Tech: Creativity Meets Technology

34:22 Staying Motivated in Tech

36:11 Career Pathways into Tech

40:39 Building Effective App Solutions

KEY TAKEAWAYS

– Ceri Shaw helps non-technical founders bring tech ideas to life.

– A fractional CTO provides expertise without full-time costs.

– Startups should begin with small, testable solutions.

– Inclusive innovation involves diverse perspectives in tech development.

– Common mistakes include jumping straight into development without testing ideas.

– Finding the right technical partner is crucial for success.

– Curiosity and continuous learning are essential in tech.

– Diversity in tech leads to better problem-solving and innovation.

– Mentorship can provide valuable guidance for startups.

– Using existing tools can save time and resources in app development.

RESOURCES SHARED

– ⁠https://www.thistle-labs.com/⁠

– ⁠https://www.linkedin.com/in/ceri-shaw/⁠

– ⁠https://www.thistle-labs.com/pricing-and-plans⁠

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In this episode of Digital Dominators, host Sooz Young speaks with Liz Smith from Lugo IT about the importance of leveraging technology for business growth.

They discuss how businesses can navigate the complexities of IT, the significance of cybersecurity, and the role of AI in enhancing efficiency.

Liz shares her journey from accountancy to IT, emphasizing the need for a proactive approach to technology and the importance of mindset in adopting new tools.

The conversation also covers essential cybersecurity practices, data protection, and the future of AI in business.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators and Liz Smith

01:46 Liz Smith's Journey in Tech and Lugo

04:22 The Role of Technology in Business Growth

05:12 Introduction to Lugo's IT Solutions

14:07 The Importance of Cybersecurity Awareness

19:30 Fundamentals of Cybersecurity for Businesses

29:44 Data Protection and Cybersecurity Connection

31:39 Cybersecurity Essentials for Businesses

33:24 Evolution of Data Storage and Backup Solutions

36:17 The Importance of Cloud Backups

41:37 AI Innovations in Business

48:05 Practical Tips for Cybersecurity and IT Strategy

KEY TAKEAWAYS

- Lugo IT helps businesses manage their IT needs effectively.

- Cybersecurity is crucial for protecting business data and reputation.

- Mindset plays a significant role in how individuals interact with technology.

- Multi-factor authentication is a simple yet effective security measure.

- Regular cybersecurity training for employees is essential.

- Data protection and GDPR compliance are critical for businesses handling personal information.

- AI tools like Microsoft Copilot can enhance productivity and efficiency.

- Businesses should have a long-term IT strategy aligned with their goals.

- Backup solutions are vital to recover from potential data loss.

- The integration of AI in business processes is becoming increasingly important.

RESOURCES SHARED

• LugoIT.co.uk
• https://www.tiktok.com/@lugoit
• https://x.com/lugoit
• https://www.linkedin.com/in/lizsmithlugo
• https://www.facebook.com/LugoIT

• 
  

  
  

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In this episode of Digital Dominators, host Sooz Young speaks with Helen Denny, CEO of The Melting Pot, about the transformative power of collaboration in driving social innovation.

They explore the importance of community, the role of technology and data, and the future of work in a post-COVID world.

Helen shares insights on how to foster creativity, embrace change, and take meaningful steps toward making a positive impact on society.

EPISODE CHAPTERS

00:00 The Power of Collaboration

01:58 Helen Denny’s Journey to The Melting Pot

08:45 Understanding The Melting Pot

11:30 Defining Social Innovation

19:32 Cross-Sector Collaboration

26:05 Creating Space for Innovation

28:52 Taking the Leap into Meaningful Work

33:07 Harnessing AI for Social Innovation

39:34 The Importance of Data in Business

47:22 The Future of Work: Trends and Predictions

52:35 Tips for Collaboration and Innovation

KEY TAKEAWAYS

– Collaboration is essential for driving meaningful change.

– Social innovation focuses on tackling complex societal challenges.

– Trusting your gut can lead to innovative ideas.

– Stepping out of your comfort zone fosters growth and learning.

– Creativity should be embraced in all aspects of work.

– Technology plays a crucial role in connecting communities.

– Data is vital for understanding impact and growth.

– The future of work will prioritise flexibility and purpose.

– Micro actions can lead to significant social impact.

RESOURCES SHARED

• https://www.themeltingpotedinburgh.org.uk/
• https://www.facebook.com/TheMeltingPotEdinburgh
• https://www.instagram.com/themeltingpoted/
• https://www.linkedin.com/in/helendennynot9to5/

In this episode of Digital Dominators, host Sooz Young and guest Amanda Webb explore the transformative power of Google Analytics in digital marketing.

Amanda shares her journey from a corporate gift seller to a digital marketing expert, emphasising the importance of data-driven decisions.

The conversation covers the challenges of navigating Google Analytics 4, the significance of understanding key metrics, and practical tips for creating content that resonates with target audiences.

Amanda introduces her ACEE framework for effective analytics, discusses the role of UTM tracking, and highlights the value of custom reports.

The episode concludes with actionable insights for marketers to leverage data for better business outcomes.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators and Google Analytics

02:13 Amanda Webb's Journey into Google Analytics

05:19 Understanding the Overwhelm of Google Analytics

10:27 Getting Started with Google Analytics

13:36 Creating Targeted Content for Your Audience

18:31 Key Metrics That Matter in Marketing

23:52 Real-Life Transformations Through Analytics

25:42 Analysing Conversion Rates

28:40 Setting Timeframes for Data Evaluation

29:34 Leveraging Social Media for Sales

31:37 The Importance of Analytics in Marketing

34:03 The ACE Framework for Data Analysis

37:11 Understanding UTM Tracking Links

45:31 Creating Custom Reports in Google Analytics

48:01 Key Tips for Effective Marketing Analytics

KEY TAKEAWAYS

– Google Analytics can transform your marketing strategy.

– Understanding your audience is key to effective content creation.

– Custom reports in Google Analytics save time and provide clarity.

– Regularly reviewing analytics helps in making informed decisions.

– UTM tracking is essential for understanding traffic sources.

– Focus on engagement metrics to gauge content effectiveness.

– Data should be treated as a valuable team member.

– Asking the right questions leads to better data insights.

– Analytics can help identify areas for improvement in marketing efforts.

– Don’t be afraid to dive into your data; start small.

RESOURCES SHARED

• https://spiderworking.com/create-custom-report/
• https://spiderworking.com/
• https://www.linkedin.com/in/amandawebbsocial/
• https://facebook.com/spiderworking
• https://instagram.com/spiderworking

In this episode of Digital Dominators, Sooz Young speaks with Caroline Laurenson, a pioneer in voice-first technology and founder of TL Tech Smart Home Solutions.

They discuss the transformative impact of conversational AI on daily living, particularly for vulnerable populations.

Caroline shares her journey from chemical engineering to tech innovation, emphasising the importance of empathy and inclusivity in technology design.

The conversation explores the challenges of user adoption, data privacy concerns, and the significance of local voices in AI development.

Caroline also introduces her book, What Can I Say to Alexa?, and the Kind Space app, which aims to enhance wellbeing through technology.

The episode concludes with practical tips for engaging with voice technologyin a more meaningful way.

EPISODES CHAPTERS

00:00 Introduction to Voice Technology and AI

02:09 Caroline's Journey from Engineering to Tech Innovation

06:50 Transitioning to Digital Solutions

10:16 Exploring the Book: What Can I Say to Alexa?

12:43 Understanding Technology and User Experience

16:33 Personalised Tech Solutions for Individuals

18:54 Demographic Differences in Technology Usage

20:30 Coaching Users on Voice Interaction

22:33 The Importance of Local Voices in Technology

25:11 Data, Privacy, and Community Engagement

27:41 Community Connection Through Technology

28:46 The Role of AI in Therapy

31:08 Introducing Kind Space: A Wellbeing App

33:28 Accessing Kind Space: A Seamless Experience

38:22 Data Insights and User Experience

44:15 Tips for Engaging with Voice Technology

KEY TAKEAWAYS

- Caroline Laurenson transitioned from chemical engineering to voice technology.

- Empathy and inclusivity are crucial in tech design.

- The Kind Space app supports mental well-being through daily check-ins.

- Voice technology can help vulnerable populations live more independently.

- Data privacy is a significant concern for users of voice technology.

- Local dialects and accents should be represented in AI training.

- Simplicity in technology is essential for user engagement.

- Accessibility in tech benefits everyone, not just those with disabilities.

- Community-driven solutions can fill gaps in local support services.

- Education on technology use is vital to reduce user anxiety.

RESOURCES SHARED

• https://tltechsmart.com/what-can-I-say-to-Alexa

In this episode of the Digital Dominators podcast, Sooz Young interviews Alexandra Forsyth, a cybersecurity expert and community builder. Alexandra shares her journey from hospitality to cybersecurity, discussing the challenges she faced, particularly as a woman in a male-dominated field.She emphasises the importance of community, networking, and personal branding in building a successful career. Alexandra also highlights the need for cybersecurity awareness among individuals and businesses, and the significance of training and collaboration in the industry. As she transitions into coaching, she aims to empower others to take charge of their careers and personal development.Episode Chapters00:00 Introduction to Cybersecurity and Community Building08:07 Transition from Hospitality to Cybersecurity16:43 Raising Cybersecurity Awareness27:22 The Future of Cybersecurity and AI Integration32:23 Navigating Global AI Regulations35:48 Keeping Up-to-Date in Cybersecurity37:29 The Importance of Networking and Attending Conferences39:21 Developing a Personal Brand43:22 The Journey to TEDx47:40 Coaching for Career Progression52:04 Embracing Failure and Seizing Opportunities57:29 Final Tips for SuccessKey TakeawaysAlexandra's journey into cybersecurity began during the COVID-19 pandemic.

She faced significant rejection before securing her first role in threat intelligence.

Community and networking are vital for success in cybersecurity.

Women in cybersecurity offer unique perspectives and emotional intelligence to the field.

Raising cybersecurity awareness begins with understanding the fundamentals.

Businesses must prioritise cybersecurity as a core element of their operations.

Interactive training helps boost employee engagement with cybersecurity practices.

The future of cybersecurity will emphasise resilience and collaboration.

Staying up-to-date in cybersecurity demands continuous learning and networking.

Personal branding is a long-term endeavour, built through relationships and knowledge-sharing.www.alexandra-forsyth.com

www.alexandra-forsyth.com/podcast

www.instagram.com/alexandraforsythofficial

www.linkedin.com/alexandraforsyth

In this conversation, Emeka Ebeniro discusses the

transformative power of AI and automation for small business

owners.

He emphasises how AI can serve as an assistant, helping

entrepreneurs streamline their processes, reclaim their time, and increase sales without the need for a large team or extensive technical knowledge.

Emeka shares his personal journey into the world of AI and automation, explaining the importance of understanding sales funnels and customer touch- points.

He also provides practical tips for implementing AI automation in business, highlighting the need for a clear strategy and the right tools to achieve desired outcomes.

Episode Chapters

00:00 – The Power of AI for Small Businesses

05:52 – Emeka’s Journey into AI and Automation

11:56 – Understanding Sales Funnels and Customer

Engagement

18:10 – Simplifying Customer Onboarding and Automation

33:05 – Building Rapport and Customer Relationships

39:27 – The Importance of Email Lists

42:12 – Integrating AI into Business Automation

53:24 – Tips for Implementing AI Automation

Key Takeaways

AI can help small business owners reclaim valuable time.

Automation enables businesses to run efficiently without a

large team.

Understanding your sales funnel is vital for customer

engagement.

Nurturing leads through email marketing boosts conversion

rates.

AI can operate 24/7, supporting your business even when

you’re offline.

Automation tools significantly reduce repetitive tasks.

It’s important to analyse current operations to identify gaps.

Hiring an expert can simplify the setup of your tech stack.

AI and automation can democratise access to technology for

small businesses.

Building rapport with customers is essential for long-term

success.

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