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Digital After Dark

Digital After Dark

著者： Digital After Dark
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 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • AT011: Unlocking the Missing Use Case with James Alexander

    AT011: Unlocking the Missing Use Case with James Alexander
    2025/07/24
    In this episode, James Alexander, CEO and co-founder of Loop Horizon, joins Andrew to explore the often-overlooked use cases in digital transformation. Drawing from his experience at Sky and Loop Horizon, James outlines four types of use cases—standard, improvement, advanced, and rare—and explains why the latter two, though harder to define, often yield the greatest value. He emphasizes the importance of bridging marketing and technology teams, building confidence, and planning for both short- and long-term goals. The conversation is rich with real-world examples, strategic frameworks, and practical advice for organizations navigating data-driven change.

    You can read the article here: Maximsing Your Investment: The Missing Use Case

    Talking Points:
    1. The four types of use cases in digital transformation
    2. Why advanced and rare use cases are often missed
    3. Real-world example from a travel client’s journey transformation
    4. The importance of confidence over technology
    5. Bridging the gap between marketing and tech teams
    6. The PVA framework: Pioneering, Value, Achievability
    7. Short-term wins vs. long-term capability building
    8. Operational feasibility and resource planning
    9. Why tools are less important than people and process
    10. Aggregating use cases for better delivery efficiency
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    37 分
  • AT010: The AI Companion: Penny’s Perspective on the Future of Creativity

    AT010: The AI Companion: Penny’s Perspective on the Future of Creativity
    2025/07/22
    In this episode of Andrew Talks, Andrew reconnects with Penny, a passionate Service Designer, to explore how AI is transforming the creative and analytical landscape. From building custom GPTs in ChatGPT to using Adobe Firefly, Penny shares how AI has become her daily design companion. They dive into the ethics, limitations, and future of AI, discussing its role as a partner—not a replacement. Whether you're a designer, analyst, or AI enthusiast, this conversation will challenge your thinking and inspire new ways to collaborate with technology.

    Talking Points:
    Penny’s journey from UX to service design and her creative philosophy
    How AI enhances creativity and ideation in design workflows
    Building custom GPTs as virtual team members (e.g., UX researcher, mentor)
    The evolving role of AI in analytics and schema validation
    The ethics of AI, bias in training data, and human responsibility
    Adobe Firefly’s strengths and limitations for designers
    The future of AI as a true creative companion
    Reflections on AI’s influence through Penny’s short story “The Mirror”

    Link to "The Mirror": https://www.linkedin.com/pulse/fable-silver-tongued-mirror-penny-lee-bonqe/?trackingId=spC%2F9uTjzvG7xac7Rb1YXw%3D%3D
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    51 分
  • AT009: Adobe Summit has finally come back to London 2025

    AT009: Adobe Summit has finally come back to London 2025
    2025/07/19
    In this episode of Andrew Talks, Andrew shares his personal journey through the Adobe Summit 2025 in London. From initial registration hiccups to keynote highlights and breakout brilliance, Andrew reflects on the venue, the content, and the unforgettable networking moments. He dives into Adobe’s push toward AI, the Premier League partnership, and questions the future of Adobe Analytics. With insights from Tesco’s new CEO and a nostalgic nod to former colleagues, this episode is a heartfelt and thought-provoking look at the evolving digital landscape.

    Talking Points

    • Adobe Summit’s return to London and venue impressions
    • Registration error and Adobe’s quick resolution
    • Keynote highlights: content demand, personalization, and AI
    • Tesco CEO’s insights on customer expectations, AI, and company culture
    • Adobe’s new tools: Content Analytics, LLM Optimizer, Journey Canvas, and Copilot integrations
    • Breakout session with Jen: gamified learning and CJA innovations
    • Reflections on Adobe Analytics’ stagnation and future relevance
    • Networking moments with former colleagues from Sky, Investec, and Adobe
    • Adobe’s partnership with the Premier League and fan personalization
    • Nostalgia and emotional connection to the Adobe Summit experience
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    38 分
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