『Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset』のカバーアート

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

著者: Maggie Perotin
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.

Here, you turn your business into a client-attracting gem and become a high-performing CEO.

About the Host:

Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.

With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.

This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."

"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."

Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.

Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.



To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

© 2025 Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • MM 216 - The One Thing Keeping You From Making Your Marketing Successful
    2025/08/25

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    You bought a course, followed it exactly, and got zero results? You're not alone.

    Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances.

    What You'll Learn

    • The shocking statistic about why most business strategies fail
    • The critical mistake 90% of business owners make when implementing new strategies
    • Why your business stage, market, and clients matter more than you think
    • The medication analogy that explains perfect strategy adaptation
    • 3 key questions to ask before implementing any new strategy

    Key Insight

    💡 The strategy isn't broken—it just needs to be tailored to YOUR specific reality.


    Your Action Step
    Before implementing your next strategy, ask:

    • How does my business stage differ from the example?
    • What's unique about my market?
    • How do my clients behave differently?


    Your Challenge
    What strategy have you been struggling to implement? Try adapting it to your specific situation first and share your breakthrough!


    #BusinessStrategy #StrategyImplementation #BusinessTips #EntrepreneurAdvice #BusinessSuccess

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    4 分
  • EP # 215 - From Random Luck to Predictable Success. Mastering Your Business Patterns
    2025/08/22

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    Do you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)?

    In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your random wins into predictable, scalable success.

    Discover the critical CEO skill that separates thriving businesses from those stuck in cycles of feast or famine, and learn exactly how to become a student of your own business patterns.

    What You'll Learn

    Why "I don't know how that happened" is sabotaging your growth and keeping you stuck in random results

    The simple habit that transforms struggling service businesses into predictable success machines

    How to track back every client win to understand what's actually working in your business

    The difference between short-term and long-term business reviews (and why you need both)

    Real client examples of discovering hidden patterns that led to breakthrough growth

    The basketball analogy that explains why business gets easier as you develop these skills

    Key Insights

    🎯 "The thing about business is that it's simple. A lot of common sense, a bit of math... if you allow yourself to develop basic business skills, it's very easy to understand business."

    🎯 When you attribute good things to luck and bad things to outside forces, you become helpless

    🎯 Looking back gives you the confidence to know you're in charge of creating results as CEO

    🎯 Every sales conversation, project, and client interaction is data you can learn from

    What to Review in Your Business

    Short-Term Reviews:

    • Every sales conversation (win or loss)
    • Individual projects and deliverables
    • Client complaints and feedback
    • Monthly marketing performance
    • Social media engagement patterns

    Long-Term Reviews:

    • Quarterly business performance
    • Annual financial and operational analysis
    • Year-over-year comparisons
    • Seasonal patterns and trends
    • Outlier events (both positive and negative)

    Your Challenge

    Take Action Today: Choose ONE recent business event (a new client, lost sale, completed project, or client interaction) and spend 10 minutes analyzing:

    • What worked well that you can repeat?
    • What could be improved for next time?
    • What patterns do you notice?

    Share your insights—Maggie reads every response!

    Tools Mentioned

    📊 DREAM-PLAN-DO Journal: Includes monthly evaluation section for ongoing business review

    🎯 Strategic Planning Events: Annual business reviews to identify patterns and plan growth

    Connect with Maggie

    🌐 Website: https://stairwaytoleadership.com

    📱 LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

    📱 Instagram: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

    About the Diamond Effect Podcast
    Join business and leadership coach Maggie Perotin every Monday for "Maggie's Moment" (quick actionable insights) and Fridays for strategic deep-dives. Transform your service business into a sellable asset while creating the life and impact you truly want.

    New episodes drop every Monday and Friday wherever you listen to po

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    16 分
  • MM 215 - The Power of Productive Constraints
    2025/08/18

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    What if cutting your project timeline in half could make you MORE successful? Discover why constraints aren't limitations—they're forcing functions that spark breakthrough thinking and creative solutions.

    What You'll Learn:

    • Why IKEA and Dropbox used constraints to dominate their industries
    • The research behind "productive constraints"
    • How limitations prevent complacency and force innovation
    • A powerful challenge to transform your current project
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    3 分
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