To celebrate the 100th episode of Cruise Control, Kevin Davis sits down with the wise and wildly entertaining Ray Sanders—a seasoned executive, pastor, entrepreneur, and all-around life philosopher. Together, they dive deep into purpose, legacy, burnout, faith, family, and what it really means to build a life worth remembering. Ray shares powerful insights on how to navigate transition, find fulfillment beyond hustle, and live in alignment with your true calling. This isn’t just a conversation—it’s a masterclass on how to build a life that matters.

Key Takeaways

1. Legacy doesn’t start at retirement—it starts right now.
   If you're thinking about your legacy, you're already behind. Every choice you're making today builds it.
2. Busyness is often a mask for brokenness.
   Many people hide behind hustle to avoid dealing with what’s really going on inside.
3. You can’t build something lasting without anchoring to purpose.
   Business success means little if it’s not aligned with who you are and why you’re here.
4. Faith isn’t a part of your life—it’s the whole framework.
   Ray emphasizes that faith is the lens through which all decisions should be made.
5. If your calendar and your checkbook were sermons, what would they preach?
   Where you spend your time and money tells the real story of your values.
6. You don't age out of influence—you just level up.
   Whether you're 25 or 65, your wisdom and presence matter to someone coming up behind you.
7. A life well-lived leaves a ripple, not just a resume.
   The way you treat others and the relationships you build outlive any title.
8. Clarity comes from quiet, not chaos.
   You won’t find your purpose in a rush—you’ll find it in stillness and intentional reflection.
9. Men in leadership often confuse identity with role.
   You’re not just your title, your business, or your success. You’re much more—and it’s time to reconnect with that.
10. The dash between the birthdate and death date is where legacy is written.
    Ray’s final reminder: what will your dash mean to the people you love, serve, and lead?

www.raysanders.com

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In this episode of Cruise Control, Kevin Davis sits down with Jamie Werner — founder of Equip Academy and AutoLab Films — to talk about creating a true trade school for the automotive aesthetics industry. Jamie shares his unfiltered entrepreneurial journey, why skills alone won't build a career, and how he’s shaping the next generation of installers with more than just hands-on training. Tune in for lessons on leadership, fulfillment, and why treating employees right isn't optional — it's everything.

Key Takeaways:

From Fitness to Film: Jamie’s Wild Career Pivot
Jamie’s journey took him from managing gym floors to leading an automotive film brand—with no background in the car industry.

Starting from Scratch in an Unknown Industry
Jamie talks about his first SEMA experience, realizing how massive the automotive world was, and diving headfirst into it.

Why Jamie Prioritized Education and Mentorship Over Sales
Instead of hoarding knowledge, Jamie focused on building open education and mentorship programs for installers.

How Equip Academy is Flipping the Industry Model
Jamie’s goal isn’t just training — it’s building a true trade school that produces workers ready for the industry from day one.

You’re Not an Installer After Four Days
Jamie emphasizes that real skill takes time and practice — a crash course doesn't make you a professional.

Beyond Cars: Huge New Opportunities in Marine and Home Markets
Installers are moving into marine, architecture, and even home appliance spaces, creating massive new income streams.

The Real Value of a Landing Page for Your Services
Businesses must focus their marketing and create simple, specific landing pages for each service instead of trying to be everything to everyone.

Why Jamie Works FOR His Staff, Not the Other Way Around
Jamie’s leadership philosophy: the owner works for the team, not the other way around — loyalty is earned through service.

The Right Way to Add PPF to Your Detailing Business
Before launching full PPF services, detailers should subcontract installs to test demand and build proof of concept.

Helping Young Entrepreneurs Build a Life, Not Just a Business
Jamie’s ultimate mission: teach young entrepreneurs to work to live—not live to work—and help them build sustainable, fulfilling careers.

https://equip-academy.com

https://autolab-us.com

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In this laid-back but powerful episode of Cruise Control, Kevin Davis sits down with Roger Demaree, longtime marketing director at Kicker, to unpack the brand's journey from a garage in Stillwater, Oklahoma, to global car audio icon. Roger shares hilarious stories (yes, Sir Mix-a-Lot included), valuable lessons in faith-driven leadership, and golden insights for small business owners on staying ahead of trends, building loyalty, and fostering meaningful relationships—both in business and in life. Whether you run a detail shop or just love loud music and good people, this episode has something for you.

KEY TAKEAWAYS:

1. Build on Relationships, Not Transactions
   Roger highlights how real success comes from caring about people first—not what they can offer you.
2. Integrity Wins in the Long Run
   Kicker air-freighted $600K worth of amps at a loss during COVID to keep dealers afloat. Why? Because it was the right thing to do.
3. From “Ass-Kicker” to “Kicker”
   The brand name was born from a customer saying the bass felt like it “kicked him in the ass.” (Yep, really.)
4. Marketing Without Contracts
   Roger shares that almost all of his brand ambassador and influencer relationships are handshake deals—built on trust.
5. Customer Experience Is the Product
   The real product isn’t just sound—it’s the feeling customers get when their music hits right.
6. Culture Is Everything
   Kicker has 200 employees, and Roger (22 years in) is only #51 in seniority. That's a culture built on loyalty.
7. Networking: The Secret Superpower
   Roger's legendary stories of meeting Guy Fieri, Billy Gibbons, Aaron Hagar, and Sir Mix-a-Lot all stem from genuine connection—not chasing clout.
8. Stay Ahead or Become Kodak
   Kicker avoided the fate of companies like Kodak by not getting into head units and instead pivoting into OEM integration and vehicle-specific solutions.
9. Support Doesn’t End After the Sale
   A customer who bought outdated subs on eBay still got a discount and support from Kicker—just because he was a fan.
10. Small Business? Act Big by Thinking Smart
    Whether it’s faith, fairness, or feedback—small shops can adopt these same guiding principles to win big in any market.

www.kicker.com

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