Design as the first hire, enabling healthy debates, and making the unapproachable approachable with Sasha Orloff
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Design as the first hire, enabling healthy debates, and making the unapproachable approachable with Sasha Orloff
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What happens when design isn’t an afterthought but made a priority from the very start of an organization? What kind of impact can it have? I chat with Sasha Orloff, founder and CEO of Puzzle, about the fundamental role design plays and how its influences range from attracting top talent, keeping happy customers, and turning financial chores into superpowers.
Sasha Orloff is the founder of Puzzle, accounting software designed for startups. Sasha is a serial founder whose companies have raised over $1B, including LendUp, the first mobile lender in the US and Mission Lane, the first venture backed credit card company, and was a board member at Revolut, the largest global fintech startup. Previously, Sasha worked at Citigroup, The World Bank, Grameen and a few venture backed startups. He currently lives in San Francisco with his wife and two children. Connect with Sasha on LinkedIn.
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