In this episode of the Decarb Connect podcast, Alex Cameron speaks with ClimeCo’s Emily Damon (Chief Growth Officer) and David Prieto (VP of Sustainability Advisory) to explore the rise of insetting as a tool for accelerating corporate decarbonization—especially across complex value chains. Unlike carbon offsets, which involve emission reductions outside a company’s operations, insetting delivers reductions within a company’s value chain, enabling both Scope 1 and Scope 3 progress.

You’ll hear how insetting fits into existing GHG accounting frameworks, why market-based accounting is gaining traction, and how buyers and sellers are structuring deals today—from bundled agreements to complex multilateral transactions. With rising consumer willingness to pay and emerging buyer alliances, insetting is positioned to become a core pillar of corporate climate strategies—if companies can navigate risk, tracking, and stakeholder scrutiny effectively.

Top 5 Takeaways from the Episode

1. Insetting = Value Chain Decarbonization
   Find out how insetting directs investment to emissions reductions within a company’s own supply chain. Create aligned incentives and quantifiable Scope 3 benefits (unlike offsets).
2. Accounting and Claims Require Rigor
   GHG Protocol allows for double counting by design (e.g. supplier Scope 1 = buyer Scope 3), but firms must avoid double claiming. Listen in to ensure that emissions reductions are traceable, additional, and not sold twice!
3. Markets Are Emerging but Still Immature
   Most current insetting deals are bespoke or bilateral. Find out how buyer alliances (e.g., SABA for aviation fuel, Clean Energy Buyers Alliance for electricity, and others forming for steel, cement, plastics) are lowering transaction costs and setting informal norms.
4. Registries and Standards Are Still Catching Up
   Find out what needs to happen next – from standardizing insetting certificates to infrastructure. A call to action to share lessons learned and scale pilot transactions to full-fledged programs.
5. Consumer and Corporate Demand Are Creating Tailwinds
   Studies show growing consumer willingness to pay a premium for sustainable goods (especially among Gen Z and millennials). Find out how corporate Scope 3 targets and supply chain emissions visibility are creating growing demand for low-carbon inputs.

Useful Links

• Learn more about the ClimeCo team here
• Read more in their blog post on Insetting here
• Connect with Emily Damon
• Connect with David Prieto
• Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect
• Join Alex and a network of hardtech investors and series B+ tech disruptors at Decarb TechInvest in Boston (September 2025)

Want to learn more about Decarb Connect?

We provide insights and introductions that derisk decision-making and support industrial leaders in deploying decarbonization and low carbon product strategy. Our global membership platform, events and facilitated introductions support commercial decarb planning and business models around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.

If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.

In this episode of the Decarb Connect Podcast, Alexandra Cameron is joined by Garrett Boudinot, climate scientist and CEO of VyCarb, a Brooklyn-based startup pioneering a novel approach to carbon dioxide removal (CDR). VyCarb’s technology harnesses the natural carbon cycle of water to convert CO₂ into stable bicarbonate, offering a verifiable and permanent storage pathway that bypasses the geographic and infrastructure limitations of conventional geologic storage.

Garrett shares how his background in ocean carbon chemistry led to the development of a modular, sensor-integrated system that operates at low CO₂ concentrations and near industrial emitters. The conversation explores how VyCarb's solution is being piloted with major industrial players like Rio Tinto and BlueScope Steel, and how the technology could support both voluntary carbon markets and direct decarbonization across sectors.

What You’ll Learn in This Episode:

· How VyCarb mimics ocean chemistry to convert CO₂ into stably stored bicarbonate

· Why low-purity CO₂ streams—common across industry—are a key focus for deployment

· The limitations of geologic CO₂ storage and how VyCarb overcomes them

· How integrated sensing enables real-time verification and control of the carbon conversion process

· Practical implications for cement, steel, aluminum, and oil & gas emitters

· How existing wastewater discharge permitting can support project rollout

· Insights into VyCarb’s current pilot in Brooklyn and its industrial integration roadmap

· What scale-up looks like and why the economics could reach below $100/ton

Show links:

- Connect with Garrett Boudinot and the team at VyCarb

- Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect

- Join Alex and a network of hardtech investors and series B+ tech disruptors at Decarb TechInvest in Boston (September 2025)

Want to learn more about Decarb Connect?

We provide insights and introductions that derisk decision-making and support industrial leaders in deploying decarbonization and low carbon product strategy. Our global membership platform, events and facilitated introductions support commercial decarb planning and business models around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.

If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.

• (01:31) - – Welcome and introduction to Garrett
• (00:00) - Chapter 2
• (02:41) - – The Origin of Vycarb
• (00:00) - Chapter 4
• (05:54) - – How the Technology Works
• (00:00) - Chapter 6
• (09:11) - - Where Vycarb is at in its funding journey
• (00:00) - Chapter 8
• (12:41) - - Why Industrial Giants Are Backing Vycarb
• (00:00) - Chapter 10
• (22:10) - - How the Vycarb System Works
• (00:00) - Chapter 12
• (27:58) - – Turning Industrial Wastewater Into a Carbon Removal Opportunity
• (00:00) - Chapter 14
• (29:52) - – Vycarb's Pilot Facility in Brooklyn
• (00:00) - Chapter 16
• (33:17) - – Addressing Safety & Environmental Concerns
• (00:00) - Chapter 18
• (36:57) - - Funding, Partnerships & Scaling
• (00:00) - Chapter 20
• (39:20) - – Looking Ahead: The Path to Commercialisation
• (00:00) - Chapter 22
• (40:31) - – Final Thoughts & Reflections

Who will pay for industrial products with low or no carbon footprint?

Received wisdom is that people won’t pay a green premium, and yet consumers and many manufacturers further down value chains are keen to have access to products that don’t carry high co2 intensity and see value in the environmental benefits of those products. So where these markets exist, albeit nascent, what levers exist that can help it take shape and come to scale?

Join Alex Cameron, CEO of Decarb Connect and Jakob Krummenacher, Vice President of Clean Energy at LSB, for a discussion about how LSB is working both directly with existing clients and through extended value chains to create certified products that have a value and a client base willing to pay it.

Here’s just some of the discussion highlights;

1. What is driving LSB to create low carbon ammonia and downstream products?
2. How do projects like the EL Dorado CCS project and Houston Ship Channel blue ammonia project play into this work
3. Carbon intensity certification – the goal and process for securing independent certification
4. What does it mean to work through the end-to-end value chain to identify partners and future buyers?
5. How to price the reduction in carbon intensity and the different routes and scenarios delivering low and lower carbon intensity products

Jakob Krummenacher brings many years of experience in chem and fertilizer markets and in this video podcast we think you’ll also see the trader’s brain that he developed in his early career as an oil trader.

If you’re looking for inspiration and insights into how we get past the mental block of marketing a green premium, especially in industrial products, then this is the conversation for you.

Show links:

- Connect with Jakob Krummenacher, LSB

- Connect with Alex Cameron, Decarb Connect (and maybe even suggest a podcast discussion theme)

- If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why hundreds of members from the energy-intensive sectors have joined to find their peers, identify the right solutions and to create high value collaborations that will deliver co2 reductions in our most critical industries. It’s the fastest growing network of its kind, so come and find out why

Learn about our Sponsor: Janno Media

Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.

Learn more about Decarb Connect

Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors. We events coming up in Houston, London, Amsterdam, Boston, Manchester and the opportunity to find the biggest brains in carbon management and your future collaborators.

With 2025 underway, we are midway through what is the most significant decade in tackling climate and the energy transition. Listen in to this conversation between Alex Cameron, Founder of Decarb Connect, and Ben Moens, Managing Director of Engie Impact, as they explore the progress, headwinds and tailwinds impacting industrial decarb.

You’ll get insights into 5 key technologies still set to impact industrial decarb, and also the route forward and expectations of where we will be by 2030.

Key Takeaways:

· How the shift in delivery and attitudes around industrial decarbonisation will shape the next 5 years

· The impact of the unforeseen crises of the 2020s and how we have responded to them

· How a growing need to focus on climate economics is driving tech adoption and strategy

· Renewables & electrification: there are strong fundamentals and momentum, but how can industrials manage market volatility?

· Nuclear: a clear shift in sentiment but when will meaningful contributions be possible?

· Biomethane – a critical tool for many, but what active sourcing approaches will be needed?

· Hydrogen – how has the hype bubble and contraction redrawn the future market?

· Carbon capture - a niche solution which has gained substantial financial support

· End-to-end economics in a value chain, and ways to manage the transition through the downstream willingness-to-pay and transition risks

Show Links:

- Connect with Ben Moens and the team at Engie Impact

- Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect

Learn about our Sponsor: Janno Media

Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.

Want to learn more about Decarb Connect?

Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.

If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why more than 200 members from the energy-intensive sectors have joined to share insights, meet partners who can accelerate their net zero plans and why it’s the fastest growing network of its kind.

Carbon Capture Utilization is a growing category of tech and in this episode Alex Cameron, CEO of Decarb Connect, talks with one of the most advanced disruptors in the space about how they have created a commercial business model for co2 recycling that creates real financial as well as climate value.

Seeing waste (in the form of co2 in particular) as a solution vs problem is the starting point – right now the team uses carbon dioxide emissions from any industry to lower the carbon intensity of concrete and more low-co2 materials are being unlocked through their work. Listen in to hear about their journey and these key takeaways:

• What is the range of emissions that Carbon Upcycling can work with and what is their particular client focus?
• How do they see Industrial circularity developing and how do they fit into this?
• Dig into the economics of CCU ad how Carbon Upcycling complements CCS
• You’ll also explore their business strategy and the business model that aims at a true system-level impact and not just product development
• The conversation also goes into the scaling of critical climate hardware and how Apoorv and team are getting through each stage of scale so successfully

Here are some links and resources to enjoy as you listen to the conversation:

- Connect with Apoorv Sinha and the team at Carbon Upcycling

- Learn more about the tech, projects and plans of the team

- Connect with Alex Cameron, CEO of Decarb Connect and suggest a podcast guest or theme

Learn about our Sponsor: Janno Media

Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.

Want to learn more about Decarb Connect?

Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.

If you enjoyed this conversation, take a look at the discussions about industrial decarbonisation taking place across our global event series. And while you’re at it, explore our Decarbonisation Leaders Network (DLN), and see if this high-value membership could conntect you to the partners and answers you need in industrial decarbonisation.